Do you know the real price of a piece of beef? Here is a nice, round number to chew on: The environmental cost of beef is ten times that of dairy, eggs or poultry. This means that if you chose to eat a steak over an omelet, (assuming they have equal amounts of protein) the ecological footprint of your meal will go from a size 5 to a size 50.
Drs. Ron Milo, Gidon Eshel, research students Alon Shepon and Tamar Makov realized that even though we might try to make the right choices in our diets, we’re likely to base them on the pronouncements of experts. The problem is that neither we nor they…
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