predictably irrational
terrasig | November 6, 2009
Father Joe Vetter, director of Duke University's Catholic Center, is protesting trial participant accrual for a study being conducted on campus directed by Dr Dan Ariely, the James B Duke Professor of Behavioral Economics in the Fuqua School of Business (story and video). Ariely is also the author of the best-selling book, Predictably Irrational, an engaging, science-based examination of the rational and not-so-rational influences that contribute to decision-making. The new and expanded version of the book ranks #442 on Amazon.com book sales in the United States.
Look for that number to…