My first thought on seeing the new Toyota Prius commercial was, "are those cells and membranes?!" No, they're people in costumes, but the resemblance of the Prius' cartoon world to a cell animation is pretty remarkable. The sun TOTALLY looks like it has transmembrane receptors on it. My second thought was, wow, this is perhaps the first commercial I have seen to really make compelling use of high-definition TV. I kept getting closer and closer to my screen. So do yourself a favor, and click through to watch it in high-def if you have a decent connection. It's hypnotizing.