science literacy science communication illiteracy

My friend Dietram Scheufele sat down a few weeks back for a Q&A interview with one of the magazines produced by the the University of Wisconsin-Madison. Scheufele, a professor of Life Sciences Communication at UW, was asked about new directions in science communication. In the interview, he emphasizes several themes from social science research in the area that we first popularized in a cover article at The Scientist magazine back in 2007 and that we expand on in a lengthy article that is likely to be out later this year. Below are a few key comments from the interviews. I will be…