Let's say you're a book review editor for a large circulation science periodical. You receive books from publishers and you look for scientists with the relevant expertise to write reviews that really engage the content of the books they are reviewing.
The thing with having the relevant expertise, though, is that it may put you right in the middle of a controversy that the book you've been asked to review is probing or advancing.
In other words, it may be tricky to find a reviewer who is conversant in the scientific issues the book raises and simultaneously reasonably objective about those…
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