Here in DC, creative individuals appear to have revised Chevron ads in at least one Metro station to reflect a more, er, politically overt sentiment. The poster hack changes the promise “I will use less energy” in this ad (pdf) to “I will stop lobbying against climate legislation.”


The digitally executed revision (which looks pretty convincing in person) follows in the footsteps of Berlin graffiti artists and others who use graphic hacks to subtly shift, reverse, or critique advertising in public places. The question is, how many people have noticed? (Keep your eyes open, DC residents!)


  1. #1 Stephanie Z
    March 12, 2009

    That is truly a thing of beauty.

  2. #2 Christopher Mims
    March 12, 2009

    Kudos for posting this. When I first saw the image, I thought it was an exercise in radical transparency on the part of Chevron. But that would be wishful thinking. 🙂

  3. #3 HMW
    March 13, 2009

    I love it! What metro stop is this???

  4. #4 vanderleun
    March 13, 2009

    The one that will be powered by moonbeams and hamsters after enough climate legislation is passed.

  5. #5 Jorge Velez-Juarbe
    March 15, 2009

    Nice!! I normally ignore these chevron advertisements as I’ve already seen them, now I’ll have to be aware that they are no longer the same…

New comments have been disabled.