The Chevron Guy Says What? (DC Climate Activist Ad Hack)

i-b69a488329bcf8e339dea9d8740dc4fc-climatehack1.jpg

Here in DC, creative individuals appear to have revised Chevron ads in at least one Metro station to reflect a more, er, politically overt sentiment. The poster hack changes the promise "I will use less energy" in this ad (pdf) to "I will stop lobbying against climate legislation."

i-7d07581158102428ccdc1fff61ffcce5-climatehack2.jpg

The digitally executed revision (which looks pretty convincing in person) follows in the footsteps of Berlin graffiti artists and others who use graphic hacks to subtly shift, reverse, or critique advertising in public places. The question is, how many people have noticed? (Keep your eyes open, DC residents!)

More like this

The latest hilarious dust-up over religion has to do with an ad on DC buses scheduled for the holidays by the American Humanist Association (AHA): Ads proclaiming, "Why believe in a god? Just be good for goodness' sake," will appear on the outside and inside of DC Metro buses starting next Tuesday…
Earlier today, I got an email from a gentlemanlawyer named Mark Fitzgibbons. Mr. Fitzgibbons had apparently just read one of my posts about the "astroturf lobbying" bill. (It's encouraging to note that Mr. Fitzgibbons, who claims to be very concerned with the effect of this legislation on blogging…
Science is good at seeing things that you can’t really see. For example, science can provide an accurate three dimensional model of a critically important molecule even though no one has ever directly seen what this molecule looks like. That three dimensional model of the molecule can be used to…
Your humble blogger went to the big rally yesterday. Here's what it looked like:   I never noticed it before, but the National Mall looks a lot like the Vienna/Fairfax Metro stop. But let me start at the beginning. I hit the road at 8:30 in the morning, which normally would get me to DC well…

Kudos for posting this. When I first saw the image, I thought it was an exercise in radical transparency on the part of Chevron. But that would be wishful thinking. :)

I love it! What metro stop is this???

The one that will be powered by moonbeams and hamsters after enough climate legislation is passed.

By vanderleun (not verified) on 13 Mar 2009 #permalink