Have you seen this "illusion" before?
The arrangement of the pacman shapes leads you to perceive rectangles, which are actually just empty spaces between the pacmen (that's a technical term -- it's in a journal article, so it must science!). Technically the rectangles are called "Kanizsa-type subjective contours," because while we perceive rectangles, there aren't actually rectangles there. It's a powerful effect, and once you see the shapes, it's difficult to look at the picture without perceiving them. Here's the identical figure with the pacmen rotated in random directions:
See? No rectangles. But the effect is powerful enough that it makes you wonder whether the rectangles are perceived the same way real shapes are perceived. When you look at this figure, for example, you can quickly tell that one of the rectangles is turned sideways compared to the rest of them:
Do we do that as quickly with the pacman rectangles?
A team led by Xingshan Li showed students randomized clusters of rectangles, half of which included a sideways rectangle. Some of the time the rectangles were only suggested using the pacmen, and some of the time actual rectangles were shown, as in the example above. Finally, some of the time both the pacmen and the real rectangles were combined in a single figure, like this:
If we perceive pacman rectangles just like ordinary rectangles, then there should be no difference in the time it takes to determine whether one of the rectangles is sideways. Here are the results:
As the number of rectangles increases, it becomes more difficult to determine if one of the rectangles is different, especially if they're actually all the same. But the difficulty increases significantly faster when the rectangles are only defined by pacmen. This suggests that we may be using a different mental process to recognize and identify pacman rectangles compared to non-pacman rectangles.
So is this true whenever the boundaries of a rectangle aren't defined by a line? In another experiment, Li's team showed people rectangles that were defined in a different way, using vertical lines:
The rectangle on the upper left is really defined in a similar way to the Kanizsa-type Pacman rectangles, by the absence of vertical lines. The other three have borders that vary in their degree of subtlety. The researchers repeated their experiment using these rectangles instead of the pacman rectangles. This time there was no significant difference in response times, regardless of how well-defined the border of the rectangles were.
So we can perceive "shapes" in many different ways, and some of the ways we do it require the use of different cognitive processes. Some of these processes are more efficient than others. To take another example, try to find the letter "L" in these two grids:
It's a lot easier to spot in the grid on the right than on the left, because searching for a color is more automatic than searching for a subtly different shape. Spotting pacman rectangles is more like spotting the black-and-white Ls, while spotting ordinary rectangles -- and those defined by breaks in lines -- is more like spotting the red L.
X. LI, K. R. CAVE, J. M. WOLFE (2008). Kanizsa-type subjective contours do not guide attentional deployment in visual search but line termination contours do Perception & Psychophysics, 70 (3), 477-488 DOI: 10.3758/pp.70.3.477
Is it different or is it a matter of how much? In the pacman example, you have to imagine more of the shape than in the vertical lines. The pacmen just define the corners. But the lines define a greater portion of the rectangle and less has to be filled in.
Actually the researchers were pretty careful to match the strength of the perceived rectangles in both experiments. They had observers rate different distances between and widths of lines until they matched the subjective appearance of the pacman rectangles.
actually, comment #1 there raised a valid point. since the appearance of a rectangle is only suggested in the 'pac-man' images, would it work as well if the rectangles were only suggested by 'L's
I was under the (probably mistaken) impression that a lot of illusions like this were created by the predilection for edge detection in a person's vision. rather than seeing shapes, you're seeing discontinuities.
I saw the black L in the left box as I scrolled down even before I read the text. I'm sure that's because it was on the left, and my eye automatically starts on the left when looking for new content. I didn't notice the red L in the right box until after I read the text. The original experiment probably didn't present them side by side, or they would have to take that effect into account.
L7 man... don't you get it?
Oddly, I noticed the L in the black and white one faster than the one when it was in red.
I saw the left,black,L first,too.I think it must be as Miss Cellania said,your eyes are used to starting on the left.