Apparently, the easiest way to reduce the percentage of churchgoers is to allow retail activity on Sundays. In this recently published paper on NBER, economists Jonathan Gruber and Daniel Hungerman examined the effect of repealing "blue laws" on church attendance in the sixteen states that have done away with such laws since 1955. They found that allowing Sunday retail activity dramatically decreased churchgoing and church donations among people who previously went to church once a week. (Among people who went to church more than once a week, repealing blue laws had no effect.) When people are allowed to shop on Sunday, religion has a higher "opportunity cost". God has a tough time competing with the mall.
But here's the rub:
We find that repealing blue laws leads to an increase in drinking and drug use, and that this increase is found only among the initially religious individuals who were affected by the blue laws. The effect is economically significant; for example, the gap in heavy drinking between religious and non religious individuals falls by about half after the laws are repealed.
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Still, I'd take the increase in alcohol and drug use over religious activity. I think the latter has far worse social repurcussions than the former.
And there is always the fact that I prefer a real crutch in life to an imaginary one.
It's not without logic that the popular fictional Sunday brunch place in Arrested Development was called "Skip Church's".
Recommended reading: The Lord's Day Alliance by Clarence Darrow
It's very witty, if occasionally vicious.