Herb prevents sudden death--or your money back!

I gotta admit, this is one of my favorites. I was browsing around the alternative health corners of the web when I came across a lovely site peddling "alternative" remedies. My gaze was immediately drawn to a link for "shock and emergency: rescue remedies".

For a physician, shock means something in particular--something very bad. Shock is a medical state wherein multiple organs stop working for a variety of possible reasons, such as severe infection or physical trauma. Patients with shock die quickly without immediate medical attention. So I followed the link to the product page:

First-Aid Remedy: Eases emergencies of all kinds. Anytime (sic) feelings of extreme distress, trauma or shock occur. "Remain calm and balanced during any emergency or accident"

An emergency can be one of the most stressful events we can experience, for both the victim as well as those around him or her. In fact, the stress alone from a seemingly minor mishap can bloom into a full-blown traumatic shock, which can be truly threatening, requiring quick action.

Ok, so you're about to go into shock. What to do?? Whom should I call? Wait, how do I know I'm going into shock anyway?

You may even have experienced it yourself. Your face becomes pale and clammy, as you may remember. You are unable to react and your body doesn't want to do anything while your blood pressure begins to drop so fast, that there may be a real danger of experiencing Cardiac Arrest.

Sounds serious! Should I call 911? See a doctor?

First-Aid Remedy⢠is excellent for emergencies of all kinds, including accidents, shock, injury, insect and animal bites, or anything that causes extreme distress or terror. This remedy centers the mind, reduces stress, and combats shock in a very short time. Only a few drops of First-Aid Remedy⢠provides almost instant relief and promotes fast healing of injury and pain.

It is especially helpful for those who experience a great distress or tremendous shock, such as personal involvement in an accident, a major climatic event, or a great loss. First-Aid Remedy⢠helps stimulate the vital energies of the body so the depleted reserves can be rebuilt and made available to the whole body.

This product is also helpful for animals that have experienced mild trauma.

Hmm...so maybe they are only treating how you feel about shock or trauma. I guess I'm confused. It does seem to imply it can prevent death from cardiac arrest, but it talks a lot about other things too. I need more data. Let's look at the ingredient list:

Ingredients: Cherry plum, clematis, impatiens, rock rose, star of Bethlehem flowers, and Homeopathic arnica in 8% alcoholic brandy solution (emphasis mine).

Ok, now I get it. This will calm you, although it won't fix shock or trauma. And if you've just had an accident, perhaps you don't want to take this until the police arrive.

So how much for this shot of brandy? Twelve bucks, you say? Oh my! I hope it's really good brandy. But don't worry. If you die, they've got you covered:

First-Aid Remedy⢠is backed by our 100% satisfaction guarantee. If you don't see a marked improvement after using this product, return the empty bottle within 30 days from the postmark date for a full refund.

Snarkiness aside, recommending a stiff drink for people who may have a serious injury or illness seems, well, dangerous. Call me old fashioned, but I think the brandy should stay in the liquor cabinet until you're better.

Tags

More like this

The New Yorker's News Desk blog features an excellent piece by Atul Gawande called "Why Boston's Hospitals Were Ready." It's a riveting read about how emergency medical teams, the city's emergency command center, and hospital staff all responded immediately and with admirable coordination to the…
Alexa Ray Joel, the daughter of Billy Joel and Christie Brinkley, was hospitalized Saturday with what I originally thought was an overdose of some type of sedative. However, today's Newsday and MTV are reporting that the family is calling this an overdose of a homeopathic medication called Traumeel…
Women are more susceptible to Post-traumatic Stress Disorder (PTSD) even when the type of the stressful event is controlled for: Males experience more traumatic events on average than do females, yet females are more likely to meet diagnostic criteria for Posttraumatic Stress Disorder (PTSD),…
Many are linking to this story around the blogosphere and I encourage everyone to read it. In it, a Ob/Gyn describes her emergency care of a woman who arrived in her ED in hemorrhagic shock from a botched illegal abortion. Though clearly it was touch and go and there was some panicky action, our…

Alex Chiu offers a money-back guarantee on his immortality rings.

Offers is the operative word. I gather you need to apply in person to get your money back.

By Chris Noble (not verified) on 25 Mar 2008 #permalink

My favorite health scam is the pregnancy sex determination scam where the victims pay the 'consultant' who psychically or otherwise (I suspect there are homeopathic or other 'alternative' versions of this) tells them the sex of the unconceived child. There is a fee, of course, but it is refunded 100% if the baby turns out to be the opposite sex to that predicted!

Add a fin-de-siecle tone to the purported benefits of First-Aid Remedy and itll read like any of those snake-oil products sold prior to the federal drug purity laws. As the main ingredient in most of the tonics and elixirs peddled at the turn of the 19th century was alcohol, with the nepenthe opium or codeine as a bonus ingredient, its easy to see how their regular usage would produce a Dionysian state of mind in the sick.

Is there some reason you can't identify the alternative remedy itself? I recognize the "active" ingredients of Bach Rescue Remedy in the list you gave; it was one of my more effective placebos back when I was messing around with that stuff, actually.

By speedwell (not verified) on 26 Mar 2008 #permalink

Sounds like sound advice to me. I like a little brandy when there is a "major climatic event."

~That would be like a sudden snow storm, right?

Recalls the W. C. Fields routine where he plays a snake oil salesman touting some nostrum to a crowd when he suddenly goes hoarse. He takes a swig, then loudly proclaims, "IT CURES HOARSENESS!"

By David Group (not verified) on 01 Apr 2008 #permalink