You don't smell any better, but you sure act hot

From Mind Hacks: Deodorants boost sexiness by getting men in the groove:

I keep running into fascinating articles that The Economist ran over the Christmas period and this one is no exception - it covers research that suggests that men's deodorants do increase sexual attractiveness, but by increasing confidence and hence the behaviour of the wearer. The smell alone seems to have little impact on women.

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