"YouTube! That's why I became a writer!"

"Book Launch 2.0" This kills me -- but maybe just because I've written books. (Oh yeah -- the links to the books. First two here. Reef Madness here. Buy 'em. Read 'em. They're better than the stuff you're reading now.)

This video should follow or be followed by Ellis Weiner's "Our Marketing Plan" from the New Yorker:

Once we get back from Frankfurt, weâd like to see you on morning talk shows like the âTodayâ show and âThe View,â so please get yourself booked on them and keep us âin the loop.â If Iâm not hereâwhich I wonât be, since after the book fair I go on vacation for two weeksâjust tell Jenni, my assistant, when she gets back from jury duty.

Remember in your blog to tabskim your readersâ comments. You can use Twitter, Chitt-chaTT, or Nit-Pickr. When you reply to comments, try to post at least one photo per hour of you doing everyday tasks around the house, such as answering comments and posting photos. Please make sure theyâre pre-scorched. Let me know, when I get back from Retreat a week after my vacation, if self-surging is a problem.

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