In a segment from the recent Frontline special "Hot Politics," GOP pollster Frank Luntz explains his 1997/1998 memo that became the playbook for how conservatives like President Bush and Senator James Inhofe redefined climate change as really a matter of "scientific uncertainty" and "unfair economic burden." (Luntz says he has since changed his views on climate change.) We detail the strategy and its impact on public opinion in our Framing Science thesis and in our talks as part of the Speaking Science 2.0 tour.
Below you can watch a clip of Senator Inhofe's appearance on Fox & Friends back in February just before the release of this year's first IPCC report. Inhofe stays on message with the "scientific uncertainty" and "economic burden" frames adding that climate change is really a campaign driven by the "far left" and "Hollywood elitists and the United Nations." It's a great example of how conservative strategists take advantage of framing and a fragmented media system to engage key audiences.
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How to organise a major terrorist scare
The Big Dummys guide to security booga-booga
By Gavin Gatenby, Possum News Network
15 August 2006
How easy is it to organise a major terrorist scare like the one thats
currently gridlocking the worlds airports? Dead easy. If you follow a
few simple points you can panic the populace and stampede the media with
virtually no risk of getting caught. All it takes is a little
confidence. Heres a simple how-to for aspiring top-level spooks:
1. The politicians dont want to know
Have confidence that the government really doesnt want to know what it
is youre getting up to, as long as the effect benefits them. By their
very nature, secret police intelligence and espionage organizations
operate in secret and often do, in the national interest, illegal
things or stuff which ordinary folk would regard as grossly unethical
things that would embarrass the government if they were to be exposed.
If anything goes wrong the politicians want to be able to plausibly
deny they were involved. This relationship hands enormous,
uncontrolled, power to your small, ultra-secretive, self-governing elite
clustered at the top of the nations security service. Your colleagues
are invariably drawn from the upper reaches of the political and
economic elite and of course you know better than anybody whats in the
national interest and you have a God-given right to rule. Breaking
ranks and talking isnt in your colleagues class nature.
2. Keep things on a need-to-know basis
Keep your security organization compartmentalised and discourage
specialist sections from talking to each other. You can plausibly plead
security reasons for this. Make sure all information gets passed up the
line to your small group at the top who compile and assess the overall
threat and decide when to act. Thus you control the narrative and the
timing of the scam. The foot soldiers may shake their heads and wonder
at some of the things you come up with, but theyll be in no position to
contradict you. And if they do, its a very serious offence. Itll ruin
their careers and could land them a very long stretch in gaol.
3. At the right time, get the president or prime minister involved
When youve decided on the optimum time for your security scare and
sorted out who your plotters will be, its important to involve the
head of the government. Hell want to broadcast to the nation, taking
credit for keeping the people safe from the terrible plot. Hell
automatically be followed by the leaders of the mainstream opposition
parties, all eager to prove their credibility, responsibility and
patriotism. As soon as youve made the official line clear, the media
and the state apparatus will fall into line.
4. Prove that we lie
Always remember: its breathtakingly easy to claim youve thwarted
something horrible and almost impossible for sceptics to prove that you
havent. This applies especially if you thwart the plot in its early
stages. Invariably youre acting against individuals from a group thats
already been demonised and will be scared to speak up or fight back. The
majority will be inclined to give you the benefit of the doubt.
Questioning the government in a time of national emergency isnt an
easy gig.
5. Dont worry, theyll all play their part
Complex conspiracies involving lots of people are entirely unnecessary.
All thats needed is for your close knit, unaccountable group to order
those lower down the chain to act on information received. They dont
even have to know what the information was. They just have to know the
addresses to raid and who to arrest. When they do, theyre sure to find
some political or religious literature, or something on the hard drives,
or some household chemicals that will, under the circumstances youve
created, look suspicious. If youre using agents provocateur, theyll be
able to plant evidence and report suspicious conversations to sex-up
the case. Of course, details will never be available officially or in a
verifiable form, but fragments and hints of purported evidence can be
leaked to selected journalists (see below).
6. Feed the chickens
Keep information in official news releases to an absolute minimum.
Theres a plausible excuse for this: more information will harm ongoing
investigations and might prejudice the case when it gets to court. In
place of any hard attributable facts, provide a steady stream of small
leaks under condition of anonymity to selected journalists from
politically reliable mainstream news organizations. These people are
carefully selected for political conservatism and journalistic
responsibility. Even if they werent, they need a story and theyre
totally reliant on you for one. It doesnt matter if the leaked details
are outrageously illogical. Even if theyre suspicious of the story,
your contacts will run it rather than lose a scoop. In this way youll
establish an unofficial official narrative that most members of the
public will be inclined to accept as something like the truth. Theyve
already been conditioned by the media attack-dogs to thoroughly distrust
the group from which your victims come so theyll figure that if the
charges are a fit-up the victims are probably guilty of something and it
would be prudent to put them away.
7. Politicians who arent 100 per cent with you are friends of terrorists
No politician enjoys being attacked as irresponsible or accused of
being unpatriotic or soft on terrorists. Very few will dare question the
allegations in case theyre proved wrong. Most are venal politics
junkies making a very good living doing something they enjoy. Its safer
for them to join the chorus condemning terrorism and congratulating you
on your vigilance. With any luck, some politicians will show their
credentials by loudly criticising you for not acting sooner and more
ruthlessly. Those few who are troubled will probably just say nothing.
8. Dont worry about proving links to real terror groups
Once upon a time, not so long ago, it was felt necessary to show that
your local terrorist cell was recruited by, and in communication with,
al-Qaeda, or some group with actual form some time in the
not-too-distant past. This requirement brought its own problems, since
evidence of the links often failed to convince, or, worse still,
unearthed shady figures with a track record of collaboration with the
CIA or MI6 or Mossad.
Its still a good idea to hint at such links but it isnt de rigueur
because the problem disappeared with the happy invention of the
spontaneously-forming, self-activating (SFSA) terror cell theory in
the aftermath of the 7/7 London bombings. According to the SFSA theory,
terrorists dont have to be recruited or trained. Wherever any three
integrated, happy, and successful young Muslim men get together to
discuss politics or religion or even just to play cricket, they
spontaneously decide to set up a do-it-yourself terror cell. They scour
the internet for recipes for powerful but highly unstable explosives
made from sports drinks, peroxide, hair gel, acetone and baby formula.
Without outside direction they select targets and decide the day. All
you need to prove conspiracy was that they met, discussed politics and
had in their possession common household chemicals, fizzy drinks and a
mobile phone. It doesnt matter if their conversations show nothing
explicit. Just say they were talking in code. If you can show at least
one of them has travelled overseas, thats a plus. If not, assert that
they investigated booking airline tickets or showed an interest in
travelling overseas.
The SFSA theory not only relieves you of having to prove connections to
international terror groups, theres a bonus: it also increases public
fear. Any group of young Muslims kicking a ball around in the park is
actually planning to blow up trains. Or airliners. Anything you do to
these people is likely to be overlooked, if not vocally supported by
patriotic simpletons.
9. It doesnt really matter if a court finds them innocent
Your victims wont get their day in court for months, maybe years, and
if youve organised things well, youll be operating under laws that
ensure that the public and your tame media are prevented from reporting
key details or even excluded from court altogether. By the time your
victims get to court, the scare you used them to create will have done
its job. Even if your victims are found innocent, that fact will get
little press attention from a media who are embarrassed by their role in
such an obvious scam, and anyway, the accused terrorists acquittal will
be lost in the next big scare.
Good luck, and have fun.
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