bio-rad
grrlscientist | March 6, 2008tags: Scientists for Better PCR, humor, viral marketing, streaming video
I am a scientist who does a lot of PCR, and so I found this example of viral marketing to be really amusing. "Scientists for Better PCR" a Bio-Rad Music Video for the all new 1000-Series Thermal Cyclers [2:13].
"The PCR Song" by "Scientists for a Better PCR" was done by the good folks at Bio-Rad to promote their 1000 Series Thermal Cyclers (a PCR machine). This is probably the best geek ad I've ever seen and will provide laughs to all (especially those who remember when PCR meant dipping your DNA samples into individual…
sporte | January 11, 2008Yesterday, I posted a memorial for Ron Mardigian, an enthusiastic champion of science education at Bio-Rad. Today, I scanned RPM's blog and what do I see?
A choir! Bio-Rad has produced a really funny music video. It reminds me of the music video from "We are the World," except some members of the choir are holding PCR machines and singing about the wonders of PCR!
Scientists for Better PCR is a really cute video, with a catchy tune, and it's fun to watch. If you're teaching about PCR, I highly recommend showing it to your class.