tags: Scientists for Better PCR, humor, viral marketing, streaming video
I am a scientist who does a lot of PCR, and so I found this example of viral marketing to be really amusing. "Scientists for Better PCR" a Bio-Rad Music Video for the all new 1000-Series Thermal Cyclers [2:13].
"The PCR Song" by "Scientists for a Better PCR" was done by the good folks at Bio-Rad to promote their 1000 Series Thermal Cyclers (a PCR machine). This is probably the best geek ad I've ever seen and will provide laughs to all (especially those who remember when PCR meant dipping your DNA samples into individual waters baths of different temperatures for two or more hours).
- Log in to post comments
More like this
Yesterday, I posted a memorial for Ron Mardigian, an enthusiastic champion of science education at Bio-Rad. Today, I scanned RPM's blog and what do I see?
A choir! Bio-Rad has produced a really funny music video. It reminds me of the music video from "We are the World," except some members…
A recent discussion with some of my neuropharmacology colleagues led me to go back through the cobwebs and revisit the Terra Sig archives for posts on drugs of abuse. The following was my third post ever and the first on actual scientific substance (the first two were introductions: a hello post…
We often see memorials written about famous scientists, but we rarely see them about the people who work in the background to help people learn the science in the first place. Ron was one of those people whose work inspired teachers and helped spark excitement in science students throughout the…
Perhaps you remember the PCR song from Bio-Rad…or perhaps you tried hard to purge that from your memory. Then Eppendorf upped the ante with a pipettor love song. Now Greg Laden finds another pop tribute to PCR from Bio-Rad. The genre? Disco. By all that's good and rational, not disco.
Two can…