Blogging/New Media
nisbetmc | November 6, 2006In recent weeks, I've weighed in on You Tube as an emerging and important strategic communication tool. (Go here and here.) Now the NY Times adds this to the discussion
IN this election, YouTube, with its extant social networks and the ability to forward a video clip and a comment with a flick of the mouse, has become a source of viral work-of-mouth. As a result, a disruptive technology that was supposed to upend a half-century-old distribution model of television is having a fairly disruptive effect on politics as well. "In politics, there is a very high signal-to-noise ratio," said Mr.…
nisbetmc | October 12, 2006
YouTube is quickly emerging as a new tool for strategic communication. Uses include promoting documentaries by posting trailers and news clips (see this post on Jesus Camp), reaching bigger audiences with community-based or advocacy media (see this clip by PR Watch), amplifying the views of scientists working to defend evolution (see this lecture by Ken Miller,) and magnifying the arguments of politicians via news clips or political ads that otherwise would have only reached "live viewers." (See for example these clips on Senator Inhofe's claims about coverage of global warming, and the…
nisbetmc | September 12, 2006
For readers in the Beltway, I will be presenting at this upcoming panel on blogging sponsored by the DC Science Writers Association. It's free if you don't plan to partake in the food and beverages before hand. Here's the scoop on what I will be discussing, followed by details on the full event:
Science Blogs: The Intersection with Science, the Media, and the Public
Matthew C. Nisbet, Ph.D.
Assistant Professor
School of Communication
American University
How does blog reading connect to traditional and online news use? Do political and science blogs reach new and diverse audiences, or only…
nisbetmc | July 8, 2006The journal Nature runs a story on the 50 most visited science-related blogs as ranked by Technorati. Only evolution stands out as a dominant special focus, though several very popular blogs are specific to climate change. More on this forthcoming, particularly the media-impact of these blogs.