Commercial Lessons
thusspakezuska | April 23, 2010Sharon Astyk hates Earth Day. Really hates it. There she was, publicly hating it on its 40th anniversary, no less.
And most Earth Day programs send the same message. They say "you too can make a difference...and it will be convenient, mostly involve shopping and won't change your life. Here, take some baby steps, change your lightbulbs, plant one tomato" and come listen to some folkie music!"
Well, that can't be right, can it? Sadly, yes. As I commented on another of Sharon's posts,
Just saw a tv commercial for a compostable potato chip bag. According to the commercial, I can totally…
thusspakezuska | April 7, 2010Today I googled the phrase "eyes on the prize". Here's an excerpt from one link that came up.
The fire hoses and police dogs. The Montgomery bus boycott. The march on Washington. You've probably seen scattered footage of these images, but no project ever connected pictures to context with the tenacity of Eyes on the Prize.
The 1987 PBS series brought the strategies and struggles of the civil rights movement to new generations worldwide. Now, after years of wrangling over copyright and licensing issues, Eyes is finally available on DVD for a new mass audience. (It was already available for…
thusspakezuska | October 5, 2009Last night I was watching tv with Mr. Zuska and the loathsome Kohler's "Jo's Plumbing" commercial came on yet again.
Plumbing is one of those trades that have been traditionally dominated by men. Women have struggled to gain access to these well-paying jobs. It is a job that takes a women out, often on her own, into the houses of strangers, where she might be vulnerable to sexual assault, not to mention the harassment and discrimination she might have to put up with on the job from colleagues.
In this commercial the young plumber is, of course, hot and sexy, dressed in tight clothing to…