confirmation bias
A little while back, Jonah Lehrer did a nice blog post about reasoning that used the famous study by Gilovich, Vallone and Tversky, The Hot Hand in Basketball (PDF link) as an example of a case where people don't want to believe scientific results. The researchers found absolutely no statistical evidence of "hot" shooting-- a player who had made his previous couple of shots was, if anything, slightly less likely to make the next one. Lehrer writes:
Why, then, do we believe in the hot hand? Confirmation bias is to blame. Once a player makes two shots in a row - an utterly unremarkable event…