Darwinius masillae publicity hype
nisbetmc | May 19, 2009It started this morning with the front page story at the NY Times. Tellingly, the article wasn't hooked around Darwinius masillae as a historic scientific breakthrough but rather as a novel ramping up in communication strategy for science. Now across the blogosphere, the tag of hype has caught on to Darwinius masillae, just notice these google results.
It's difficult to find fault with the criticism given that the architects of the media blitz are using trigger words like "missing link," "the eighth wonder of the world," and "an asteroid falling down to Earth" in the world of Paleontology.…