health communications

Analyzing online searches and social media activity has often been suggested as a way to track and maybe even predict the spread of diseases. And it’s a great idea — if it’s done right, it could offer public health workers real-time surveillance and a jumpstart at containing dangerous outbreaks. But there’s a hitch. How can we attempt to decipher between online activity triggered by the possibility of actual disease symptoms and online activity triggered by simple curiosity? That was the question Sherry Towers and her colleagues set out to answer. At the very least, they wanted to gain some…

It’s a persistent conundrum in the field of public health — how can we open people’s minds to positively receiving and acting on health information? Previous research has found that combining health tips with messages of self-affirmation may be a particularly effective strategy, but researchers weren’t entirely sure how self-affirmation worked at the neurological level. Now, a new study has found that self-affirmation’s effects on a particular region of the brain may be a major key to behavior change. In even simpler terms, researchers involved this new study — which examined how self-…