THE term 'hypnosis' was coined by the Scottish physician James Braid in his 1853 book Neurypnology. Braid defined hypnosis as "a peculiar condition of the nervous system, induced by a fixed and abstracted attention of the mental and visual eye". He argued that it was a form of "nervous sleep", and tried to distinguish his theory from that of the mesmerists, who believed that the effects of hypnosis were mediated by a vital force, or animal magnetism.
Because of mesmerism, and its association with stage entertainment and charlatanry, hypnosis was regarded with skepticism for much of its…