Ida Darwinius masillae hype media coverage strategy The Scientist Nisbet
nisbetmc | May 21, 2009I did an interview this morning with Elie Dolgin of The Scientist magazine discussing the "going broad" media strategy surrounding Darwinius masillae aka Ida the fossil. The magazine has the Q&A interview up on their site. The user registration is free and well worth the 2 seconds in order to access the wealth of content at the magazine's Web site.
Below are my comments. As I've noted, this week's events will serve as a long standing case study for science communication scholars and professionals to analyze and debate.
The Scientist: How unusual is this amount of media attention for a…