influentials opinion leaders We campaign tipping point matt nisbet climate change global warming
nisbetmc | March 2, 2009
Over the past decade, best-selling books such as Malcolm Gladwell's The Tipping Point have told compelling stories of how marketers and political consultants use "influentials," "mavens," "connectors," and "navigators" to sell products and win elections. In similar fashion, following the 2008 election, news articles proclaimed Barack Obama the first "online networking president" and speculated as to how Obama might be able to translate his millions of online campaign activists into a powerful governing force.
On climate change, with the 2006 release of An Inconvenient Truth, Al Gore…