Nisbet climate change work opinion leaders
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The International Journal of Sustainability Communication is an important new open-access outlet for research and practitioner essays on environmental communication. In the latest issue, communication strategist Tom Bowman suggests that the workplace has been overlooked as a central place to engage Americans on climate change:
How can communicators engage the public in social learning and dialogue? The most obvious answer is to focus on places where social interactions already occur and where
groups of people would be predisposed to form new collective narratives and social norms.
The…