There are many fallacies that undergird alternative medicine, which evolved into "complementary and alternative medicine" (CAM), and for which the preferred term among its advocates is now "integrative medicine," meant to imply the "best of both worlds." If I had to pick one fallacy that rules above all among proponents of CAM/IM, it would have to be either the naturalistic fallacy (i.e., that if it's natural—whatever that means—it must be better) or the fallacy of antiquity (i.e., that if it's really old, it must be better). Of course, the two fallacies are not unrelated. In the minds of CAM…
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