What's wrong -- but horribly expected -- in this picture? One week the CEO of Lilly attacks the idea of a public health insurance plan because it might reduce consumers' "ability to choose, in an informed way, from all the available alternatives." The next week, PhRMA, the trade group this CEO's company is a part of, launches a campaign to undermine comparative effectiveness studies -- which would produce the data necessary for informed consumer choice. If that's not enough, this campaign against collecting actual empirical effectiveness data, spearheaded under the astroturf group…
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