reward
edyong | November 12, 2009How would you fancy a holiday to Greece or Thailand? Would you like to buy an iPhone or a new pair of shoes? Would you be keen to accept that enticing job offer? Our lives are riddled with choices that force us to imagine our future state of mind. The decisions we make hinge upon this act of time travel and a new study suggests that our mental simulations of our future happiness are strongly affected by the chemical dopamine.
Dopamine is a neurotransmitter, a chemical that carries signals within the brain. Among its many duties is a crucial role in signalling the feelings of enjoyment we…
edyong | September 3, 2009When it comes to encouraging people to work together for the greater good, carrots work better than sticks. That's the message from a new study showing that rewarding people for good behaviour is better at promoting cooperation than punishing them for offences.
David Rand from Harvard University asked teams of volunteers to play "public goods games", where they could cheat or cooperate with each other for real money. After many rounds of play, the players were more likely to work together if they could reward each other for good behaviour or punish each other for offences. But of these two…
edyong | July 15, 2009To me, and I suspect many readers, the quest for information can be an intensely rewarding experience. Discovering a previously elusive fact or soaking up a finely crafted argument can be as pleasurable as eating a fine meal when hungry or dousing a thirst with drink. This isn't just a fanciful analogy - a new study suggests that the same neurons that process the primitive physical rewards of food and water also signal the more abstract mental rewards of information.
Humans generally don't like being held in suspense when a big prize is on the horizon. If we get wind of a raise or a new job…