soda sponsorship
After years of alarming increases in child and adult obesity and billions spent to treat related medical problems, one might think health organizations and soda companies would be on firmly opposite sides of the fence. But a new study finds that a surprising number of health groups accept soda sponsorship dollars, inadvertently helping to polish the public image of companies that actively lobby against obesity prevention efforts.
“To be honest, it was really shocking,” study co-author Michael Siegel, a professor of community health sciences at Boston University School of Public Health, told…