yet again I trip across a snarky tweet about a distinguished scientist using comic sans
or some other whimsical and easily read on a screen unprofessional and unserious design choice in a presentation
these theological wars are becoming as bad as PC/Mac or emacs/vi flame wars of yore
anyone care to summarise, rationally, and briefly, why serif or sans matters?
Please avoid references to unrepeatable badly controlled A/B studies, and opinion polls of helvetica-phobic graphics designers.
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