Virginia Heffernan
In a column at the New York Times (or is it an advertorial for Watts up With That?), Virginia Heffernan uses the Pepsi affair to refight the postmodernist Science Wars. It seems that she's still upset by the Sokal hoax and wants some payback against the scientists.
Heffernan writes (and if you are wondering what this has to do with Derrida, I don't know either, but this is what she wrote after she donned "the old Derridean cloak"):
I was nonplussed by the high dudgeon of the so-called SciBlings. The bloggers evidently write often enough for ad-free academic journals that they still fume…