How to Take an Interesting Paper and Make It a Snore Fest

It's quite simple really. Just leave out the details:

The near extinction of the western barred bandicoot has led to the identification of a novel virus exhibiting characteristics of two ancient virus families.

The western barred bandicoot (WWB), an Australian marsupial once commonly found across western and southern Australia, is now endangered throughout parts of the country and already extinct on the mainland. While promoting conservation efforts, researchers discovered a debilitating disease affecting the species causing full body lesions.

Papillomaviruses (PVs) and polyomaviruses (PyVs) are known to infect human, mammalian, and avian species. They were previously considered subunits of the Papovaviridae family, however they are currently recognized as two separate virus families due to significantly different genome sizes and organizations.
In the study researchers from Murdoch University, Perth, Western Australia, and the University of Leuven, Belgium analyzed skin swabs taken from the lesions of infected WWBs and identified a novel virus exhibiting properties of both the Papillomaviridae and Polyomaviridae family. They have designated this new prototype the bandicoot papillomatosis carcinomatosis virus type 1 (BPCV1).

"BPCV1 may represent the first member of a novel virus family, descended from a common ancestor of the papillomaviruses and polyomaviruses recognized today," say the researchers. "The discovery of the virus could have implications for the current taxonomic classification of Papillomaviridae and Polyomaviridae and can provide further insight into the evolution of these ancient virus families."

The PR sounds like the writer watered down the abstract and threw in an emailed quote at the end. Maybe I'm wrong, but this seems like a pretty major finding, not just for virus evolution, but for evolution in general, and the PR is without any descriptive information.