History of the Swedish Boardgame Market

Karl Olausson has just submitted his Bachelor's thesis in history: a study of the post-WW2 Swedish boardgame market. The material he's used is largely interviews with people in our country's boardgame business. Karl has kindly given me permission to put the work on-line (in Swedish). Here's the abstract:

This essay is about the history of the Swedish board game-industry from the 1970’s to today. The essay focuses on the companies in the business and how they change during this period and about the causes of this change. This essay aims both at accurately describing the development of the industry as well as asking the question of what influence factors from outside of the industry have upon the change during this period of time. The material used in this essay is mainly extracts from interviews with people who have been working in the industry during the period, as well as literature on the subject and product-catalogues from certain years in the time-frame.

From this material I have outlined the basic history of the industry. From a nearly monopolized industry in the 1970’s to the global market of today with a wide spectrum of different companies competing for the attention of consumers. I have looked at the different kind of games that enter the shelves in the stores and what trends have come, like the party and trivia games, and what have gone, like the electronic board games and the DVD-board games.

I have also applied a theory of society affecting the board gaming industry and looked at if this is true of other factors than just the theme of games. I found that the theme of games is more affected by outside factors than the mechanics are. I also found that while the industry is competing with the quickly growing industry of digital games, board games still sell almost as much today as they did forty years ago. When it comes to the business part of the industry, the globalization and the new ways to fund and distribute products have affected the consumers more than the companies in the Swedish industry. The big Swedish companies still work mainly for a Swedish market and mostly in the same working methods as earlier.

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