Maybe he could've considered another name for the business though.
What of the Liberal BeeJays, a semi-pro baseball team out of Liberal, Kansas, named after baseball pioneer Byron Bancroft Johnshon, who created the American Baseball League out of a struglling minor league circuit in 1893?
Hah, hah, hah. Look, I know what you're thinking, and laugh all you want, but I want you to know that I called these guys to remodel my kitchen. They were prompt, courteous, clean, hard-working, and I was completely satisfied with the oral sex.
Seems this is a theme with mechanical contractors. A large local outfit, fine mechanics all, equipped their workers on a large industrial site with baby blue hardhats with the company name written boldly in two inch high red letters: GAY.
You see a dozen large muscular guys carrying large scary tools and wearing baby blue hardhats boldly declaring their affiliation, if not their actual orientation, pile out a truck you have to see it as a statement. When a man wears something that would be seen as effeminate and could easily be construed as a unmasculine label it acts as a sort of hyper masculine display.
Like the Scotch adage that it takes a hell of a man to wear a skirt.
A man is what he is. It is a state of mind. No matter what he may wear. A much as that may sound like macho posturing it is not anti feminine or homophobic. A man, a human being, is not defined by clothing or the trappings around them. A persons individual humanity is independent of surroundings and labels.
Takes a person who is very firm and comfortable about their own sexuality, and the sexuality of those around him, to name his company BJQueen. He obviously doesn't give a fig about what anyone thinks. A man like that can go far. Probably a hell of a contractor.
And this years nobel prize for blog comenting goes to;
HP @ #2