It's not photoshopped, and it really was for the Windows 7 launch.
The picture was taken in Sietes, Spain, which had been decorated for an
advertisement for the event. In point of fact, the href="http://www.spanishnews.es/20091012-tiny-spanish-village-has-the-attention-of-microsoft/id=1255/#more-1255">people
of Sietes are not a particularly good customer base:
The tiny village of Sietes Spain will be the new location
for an advertisement from Microsoft about Windows 7, which is slightly
ironic given the software giant has chosen a place that only has one
internet connection, which is about as fast as a slug.
The town of Sietes has only 40 citizens and out of those 40, most of
the people who live there do not know how to use a computer, which
makes it perfect for the company, which in the past advertised Vista as
so easy to use that people with little computer knowledge could figure
The staff of Microsoft arrived in the city with 50 computers and taught
them how to use the Windows 7 software while filming the advertisement,
which will hit airwaves on Oct. 22nd.
Perhaps most of you have seen the advertisement already. I have
not, so I was amused.
The photo, by the way, was a href="http://blogs.reuters.com/photo/2009/10/20/editors-choice-october-20/">Reuters
Editor's Choice, for 20 October 2009.
For non-Spanish speakers, the village name of Sietes means "Sevens."