The Clinton team has added a new message guru, advertising and branding wizard Roy Spence. From ABC News.com:
Spence, 60, a longtime friend of the Clintons, is the quirky Austin-based advertising legend who coined the phrase "Don't Mess With Texas," and developed the Southwest Airlines slogan, "You are now free to move about the country."...
...Spence was active early on in the campaign, but will now take on an even greater role, inputting how to rebrand Clinton's message to voters.
"Hillary wants somebody in there that is going to comprehend what messaging conversations are being had, and how things are being formulated," a Clinton campaign insider told ABC News.
- Log in to post comments
More like this
Yesterday, Barack Obama won all three contests (Maryland, Virginia, and DC) in the "Potomac Primary", all by sizable margins. This means that he has won all eight contests that have occurred since Super Tuesday. He now leads the delegate race--even when superdelegates are included--and he…
In January, Hillary Clinton still possessed the benefit of the doubt. Memories of her and Bill snarling at Barack Obama in 2008 had faded, and despite her long and dreadful record, it's always possible to turn over a new leaf. But Clinton's ongoing response to Bernie Sanders shows why she is unfit…
In an article arguing that "sniping by aides hurt Clinton’s image as manager," this quote from senior adviser Harold Ickes doesn't help:
“It’s hard to draw conclusions about her management style,” he said, “because she is, in fact, not the manager of her campaign.”
The image projected in the piece…
After the New Hampshire primary, I wrote:
The most surprising thing is that, looking at the exit polls for Iowa and NH, it really seems that Clinton and Edwards were competing for the same electorate. The storyline was that Edwards and Obama were duking it out for the "change" vote. Not so much…