Yesterday PRI's The World ran a five minute news report (audio) on The Heartland Institute's climate change conference to which I contributed analysis. Also at their web site, they feature an extended 6 minute interview where I provide further background and analysis on the Heartland Institute's framing strategy, describing why the flat earth message continues to be so successful with American audiences (audio). For more on HI's message strategy see these two previous posts (the cable news effect & the similarity to the intelligent design campaign.)
- Log in to post comments
More like this
As I explained yesterday, it's foolish to dismiss the potential impact of the Heartland Institute conference. The organizers have a powerful framing strategy, one that resonates strongly with conservative media outlets and many Americans. It's these kinds of successful PR strategies that continue…
In a segment set to air on BBC/PRI's The World tomorrow, I offer my observations about the communication strategy of The Heartland Institute. The Chicago based think tank seeks to frame climate change in a way that is consistent with their free market ideology and mission.
Here's my analysis:
In…
When producers release a documentary about a public affairs topic, especially in the case of a propaganda film like Expelled, they create several natural advantages over the typical news coverage that follows a policy debate.
First, in the lead up to the release of the film, the documentary…
A Gallup survey report released yesterday finds that a record 41% of Americans--and 66% of Republicans--now say that news reports of climate change are exaggerated. I first spotted this troubling trend in a 2007 paper analyzing twenty years of public opinion about climate change. This latest…