Pinker vs. Lakoff

Update: OK, a pro is in the house. Chris of Mixing Memory starts:

I don't really know where to start on this. Lakoff's reply is one of the most intellectually dishonest pieces of writing I've seen from a cognitive scientist, and if anyone other than Lakoff had written it, I'd probably just ignore it. But Lakoff is not only famous, he's influential, and more than a few liberal bloggers take him seriously. So I feel compelled to say something. I guess the best way to go about this is to detail their disagreements, and show where Lakoff sinks to all new lows in defense of his position.

Read the whole thing & call 911, someone's been smacked down!
End Update

A week ago I posted about Steven Pinker's recent TNR essay slamming George Lakoff. Lakoff now has a rebuttal up. In the interests of comparison both the essays are below, next to each other.

A few points:

1) I'm not a "progressive." No matter the reality of the science when I've read Lakoff's work (e.g., Moral Politics) I get the sense his goal is to tell liberals how non-liberals think, and why they think it, and implicitly, where their thinking goes wrong. There's a patronizing and condescending tone to it which is off putting. But fine, science isn't always there to confirm one's own self perception. Pinker is spot on when he says:

The problem with this burlesque is not that its targets don't deserve criticism. It's that it will backfire with all of its potential audiences. Any of his Lakoff's allies on the left who think that their opponents are such imbeciles will have their clocks cleaned in their first debate with a Young Republican. The book will be red meat for his foes on the right, who can hold up his distortions as proof of liberals' insularity and incomprehension. And the people in the center that he really wants to reach will be turned off by his relentless self-congratulation, his unconcealed condescension, and his shameless caricaturing of beliefs with which they might have a modicum of sympathy.

As a right-winger I have enjoyed many a conversation where I've shocked and thrashed innocent liberals who have never talked to a real conservative. I'm not much of a conservative, but I don't bow to the same Gods as most liberals so my opinions can be quite blasphemous and disconcerting. Lakoff's work doesn't seem to help. What's the point of science if you can't predict?

2) In Lakoff's response there is a lot specific detail about cognitive science literature which I find hard to follow. But, my impression is Lakoff is really overselling the impact of his brand of cognitive linguistics. Also, I am 100% sure that Pinker has little issue with many of the thinkers cited in the beginning of Lakoff's essay to rebbut Pinker's conception of "how the mind works" (e.g., Kahneman and Tversky). In other words, I think Lakoff is caricaturing to a great extent what he terms the "old model" in cognitive science, nor do I think he is painting Pinker's own position fairly (though Lakoff claims the inverse as well).

3) This is classic Lakoff, and part of the problem:

1. He is threatened and is being nasty and underhanded -- trying to survive by gaining competitive advantage any way he can.

2. He is thinking in terms of old frames that do not permit him to understand new ideas and facts that do not fit his frames. Since he can only understand what I am saying in terms of his old frames, he can only make sense of what I am saying as being nonsense -- the opposite of what I actually say. That is, since the facts of what I am saying don't fit his frames, his frames stay and the facts are adjusted to fit his frames.

I guess Lakoff is saying that it is impossible for Pinker to understand him (or Pinker is an underhanded dastardly devil!). That's fine, but where do we go from here George? I mean, if he publishes in peer reviewed journals is it essential that only people with the correct frames see his work?

Let's hope some real cognitive scientists comment soon.

PINKER'S SALVO

Block That Metaphor!

(A review of George Lakoff's

Whose Freedom? The Battle Over America's Most Important Idea)

Steven Pinker

[Steven Pinker is Johnstone Professor at Harvard and the author of The Blank Slate and the forthcoming The Stuff of Thought: Language as a Window into Human Nature.]

The field of linguistics has exported a number of big ideas to the world. They include the evolution of languages as an inspiration to Darwin for the evolution of species; the analysis of contrasting sounds as an inspiration for structuralism in literary theory and anthropology; the Whorfian hypothesis that language shapes thought; and Noam Chomsky's theory of deep structure and universal grammar. Even by these standards, George Lakoff's theory of conceptual metaphor is a lollapalooza. If Lakoff is right, his theory can do everything from overturning 2500 years of misguided thinking in the Western intellectual tradition to putting a Democrat in the White House.

Lakoff is a distinguished linguist at Berkeley who trained with Chomsky in the 1960s but broke with him to found the rival schools of Generative Semantics and Cognitive Linguistics. Recently he has been cast as a savior of the Democratic Party in the wake of their shocking defeat in the 2004 election. He has conferred with their leaders and strategists, addressed their caucuses, and has seen his book Don't Think of an Elephant! become a bestseller and a liberal talisman. Whose Freedom? is this year's follow-up: a reply to conservatives' repeated invocation of "freedom" to justify their agenda. It, too, has influenced prominent Democrats, judging by its endorsements from Tom Daschle and Robert Reich.

Lakoff's theory begins with his analysis of metaphor in everyday language, first presented in a brilliant little 1980 book with Mark Johnson called Metaphors We Live By. When we say He shot down my argument, His couldn't defend his position, and She attacked my theory, we are alluding to an unstated metaphor that argument is war. Similarly, to say Our marriage is at a crossroads, We've come a long way together, and He decided to bail out of the relationship is to assume that love is a journey. These metaphors are never stated in so many words, yet they saturate our language and spin off variations that people easily understand (such as We need to step on the brakes). In each case, people must grasp a deep equivalence between the abstract idea and the concrete experience. Lakoff insists, not unreasonably, that this is an important clue to our cognitive makeup.

But this isn't the half of it. Conceptual metaphor, according to Lakoff, shows that all thought is based on unconscious physical metaphors, with beliefs determined by the metaphors in which ideas are framed. Cognitive science has also shown that thinking depends on emotion, and that people's rationality is bounded by limitations of attention and memory. Together these discoveries undermine the Western ideal of conscious, universal, and dispassionate reason based on logic, facts, and a fit to reality. Philosophy, then, is not an extended debate about knowledge and ethics, but a succession of metaphors: Descartes' philosophy is based on knowing is seeing, Locke's on the mind is a container, Kant's on morality is a strict father. Political ideologies, too, cannot be understood in terms of assumptions or values, but as rival versions of the metaphor that society is a family. The political right likens society to a family ruled by authoritarian parenting, the political left to a family cared for with nurturant parenting.

Political debates are therefore contests between metaphors. Citizens are not rational and pay no attention to facts, except as they fit into frames which are "fixed in the neural structures of their brains" by sheer repetition. In George W. Bush's first term, for example, he promised tax relief, which frames taxes as an affliction, the reliever as a hero, and anyone obstructing him as a villain. The Democrats were foolish to offer their own version of "tax relief," which accepted the Republicans' framing; it was like asking people not to think of an elephant. Instead they should have reframed taxes as "membership fees" necessary to maintain the services and infrastructure of the society to which they belong. Likewise, the lawyers who are said to press "frivolous lawsuits" should be reframed as "public protection attorneys," and "activist judges" who "legislate from the bench" rebranded as "freedom judges."

In Whose Freedom?, Lakoff takes on the concept of freedom, which was mentioned forty-nine times in Bush's 2005 inaugural address. American conservatism, he says, appeals to a notion of freedom rooted in strict-father morality. But this is a hijacking of the traditional American concept, which is based on progressive values of nurturance and empathy. The left and right are also divided by another cognitive style: conservatives think in terms of direct causation, where a person's actions have an immediate billiard-ball effect (people get fat because they lack self-control). Progressives think in terms of systemic causation, in which effects fall out of complex social, ecological, and economic systems (people are fat because of an economic system that allows the food industry to lobby against government regulation).

Despite my admiration for Lakoff's work in linguistics, I think Whose Freedom? is a train wreck. Though it contains messianic claims about everything from epistemology to political tactics, it has no footnotes or references (just a generic reading list), cites no studies from political science or economics, and barely mentions linguistics. Its use of cognitive neuroscience goes way beyond any consensus within that field, and his analysis of political ideologies is skewed by his own politics and limited by his disregard of centuries of prior thinking on the topic. And his cartoonish depiction of progressives as saintly sophisticates, and conservatives as evil morons, fails on both intellectual and tactical grounds.

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Let's begin with the cognitive science. As many of Lakoff's skeptical colleagues have noted, the ubiquity of metaphor in language does not imply that all thinking is concrete. People could never use a metaphor to reason with unless they had a deeper grasp of which aspects of the metaphor should be taken seriously and which should be ignored. When reasoning about a relationship as a kind of journey, it's fine to mull over the counterpart to a common destination, or to the bumpy stretches along the way. But someone would be seriously deranged if he wondered whether he had time to pack, or where the next gas station has clean restrooms. Thinking cannot trade in metaphors directly. It must use a more basic currency that captures the abstract concepts shared by the metaphor and its topic--progress toward a shared goal in the case of journeys and relationships, conflict in the case of argument and war--while sloughing off the irrelevant bits.

Also, most metaphors are not processed as metaphors as all. They may have been alive in the minds of the original coiners, who needed some sound to express a new concept (such as attack for aggressive criticism). But subsequent speakers may have kicked the ladder away and memorized the idiom by rote. That is why we hear so many dead metaphors, like coming to a head (which most people would stop using if they knew that it alludes to the buildup of pus in a pimple), mixed metaphors (like "Once you open a can of worms, they always come home to roost"), Goldwynisms ("A verbal agreement isn't worth the paper it's written on"), and figurative uses of "literally," as in Baruch Korff's defense of Nixon during his Watergate ordeal: "The American press has literally emasculated the president." Laboratory experiments have confirmed that people don't think about the underlying image when understanding a familiar metaphor, only when they are faced with a new one (such as step on the brakes for a relationship).

Lakoff's use of brain science is even more dubious. It's true that "the frames that define common sense are instantiated physically in the brain," but only in the sense that every thought we think--permanent or transient, rational or irrational--is instantiated physically in the brain. The implication that frames, by being "physically fixed" in the brain, are especially insidious or hard to change, is gratuitous. Also, cognitive psychology has not shown that people absorb frames through sheer repetition. On the contrary, information is retained when it fits into a person's greater understanding of the subject matter. Nor is the claim that people are locked into a single frame anywhere to be found in cognitive linguistics, which emphasizes and that people can nimbly switch among the many framings made available by their language. When Becky shouts across a room to Liz, people can construe the event as affecting Liz, creating a message, making noise, sending a message across the room, or just moving her muscles in a certain way.

The upshot is that people can evaluate their metaphors. In everyday conversation they can call attention to them, such as the deconstruction of the time is space metaphor in the African American snap, "Your mama's so dumb, she put a ruler on the side of the bed to see how long she slept." And in science, practitioners scrutinize and debate whether a given metaphor (heat as fluid, atom as solar system, gene as coded message) accurately captures the causal structure of the world, and if so, in which ways.

Finally, even if the intelligence of a single person can be buffeted by framing and other bounds on rationality, that doesn't mean that we can't hope for something better from the collective intelligence in institutions like history, journalism, and science, which have been explicitly designed to overcome those limitations through open debate and the testing of hypotheses with data. All this belies Lakoff's cognitive relativism, in which mathematics, science, and philosophy are beauty contests between rival frames rather than attempts to characterize the nature of reality. Crucially, it undermines his tips in the political arena as well.

Lakoff tells progressives not to engage conservatives on their own terms, not to present facts or appeal to the truth, and to ignore the polls. Instead they should try to pound new frames and metaphors into voters' brains. Don't worry that this is just spin or propaganda, he writes; it is part of the "higher rationality" that cognitive science is substituting for the old-fashioned kind based on universal disembodied reason.

But Lakoff's advice doesn't pass the giggle test. One can just imagine the howls of ridicule if a politician took Lakoff's Orwellian advice tried to rebrand "taxes" as "membership fees." Surely no one has to hear the metaphor tax relief to think of taxes as an affliction; that sentiment has been around for as long as taxes have been around. (Even Canadians, who tolerate a far more expansive government, grumble about their taxes.) Also, "taxes" and "membership fees" are not just two ways of framing the same thing. If you choose not to pay a membership fee, the organization will stop providing you with its services. But if you choose not to pay taxes, men with guns will put you in jail. And even if taxes were like membership fees, aren't lower membership fees better than higher ones, all else being equal? Why should anyone feel the need to defend the very idea of an income tax? Other than the Ayn-Randian fringe, has anyone recently proposed abolishing it? In defending his voters-are-idiots theory, Lakoff has written that people don't realize that they are really better off with higher taxes, because any savings from a federal tax cut would be offset by increases in local taxes and private services. But if that is a fact, it would have to be demonstrated to a bureaucracy-jaded populace the old-fashioned way, as an argument backed with numbers--the kind of wonkish analysis that Lakoff dismisses.

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Let's turn to the metaphor a nation is a family, in which conservatives think of a Strict Father and Progressives think of a Nurturant....well, here Lakofff runs into a wee problem. The metaphors in our language imply that the nurturing parent should be a mother, beginning with nurture itself, which comes from the same root as to nurse. Just think of the difference in meaning between to mother a child and to father a child! The value we sanctify next to apple pie is motherhood, not parenthood, and dictionaries list "caring" as one of the senses of maternal, but not of parental (to say nothing of paternalistic, which means something else altogether). But it would be embarrassing if Progressivism seemed to endorse the stereotype that women are more suited to nurturing children than men are, even if that is, by Lakoff's own logic, a "metaphor we live by." So political correctness trumps linguistics, and the counterpart to the Strict Father is an androgynous "Nurturant Parent."

Lakoff's theory is aimed at explaining a genuine puzzle: why the various positions clustering in left-wing and right-wing ideologies are found together. If someone is in favor of laissez-faire economics, it's a good bet the person will also favor judicial restraint, tough criminal punishment, and a strong military, and be opposed to expansive welfare programs, sexual permissiveness, and shocking art. Conversely, if someone is an environmental activist, it's likely that they will favor abortion rights, homosexual marriage, and soak-the-rich taxes. At first glance these positions would seem to have nothing in common. Lakoff argues that the two clusters fall out of the competing metaphors for the family, with the Strict Father demanding personal responsibility of his wayward children and punishing them when they misbehave, and the Nurturant parent showing empathy and emphasizing interdependence.

Lakoff does not mention that others have pondered this question before him, going back at least to Hobbes, Rousseau, Burke, and Godwin, and recently revived in Thomas Sowell's A Conflict of Visions (and my own The Blank Slate). The standard analysis sees the political right as having a tragic vision in which human nature is permanently afflicted by limitations of knowledge, wisdom, and virtue, and the political right having a utopian vision in which human nature is naturally innocent, but corrupted by defective social institutions and perfectible by reformed ones.

The right therefore has an affinity for market economies, both because people will always be more motivated to work for themselves and their families than for something called "society," and because no planner has the wisdom, information, and disinterest to run an economy from the top down. A tough defense and criminal justice system are needed because people will eternally be tempted to take what they want by force, so only the prospect of sure punishment makes conquest and crime unprofitable. And since we are always teetering on the brink of barbarism, social traditions in a functioning society should be respected as time-tested workarounds for the shortcomings of an unchanging human nature, as applicable today as when they developed, even if no one can explain their rationale.

The left is more likely to embrace Bernard Shaw's (and later Robert Kennedy's) credo, "Some people see things as they are and ask 'why?', I dream things that never were and ask 'why not?'" Psychological limitations are artifacts that come from our social arrangements, which should be scrutinized, morally judged, and constantly improved. Economies, social systems, and international relations should be consciously designed to bring about desirable outcomes.

This Enlightenment-inspired framing has a natural counterpart in Lakoff's nation-as-family metaphor, because different parenting styles follow from the assumption that children are noble savages and the assumption that they are nasty, brutish, and short. Every thoughtful parent struggles to balance discipline and compassion, and one can imagine how a dialectic between these extremes might be the mental models behind right-left debates on welfare, crime, and sexuality. (It's less clear how the metaphor would handle economics, since family members don't transact business with one another, or defense, since other than the Hatfields and McCoys most families don't wage war against other families.)

In any case this is not the conceptual analysis Lakoff gives us. His Nurturant Parent doesn't mark out the indulgent pole of the continuum but the ideal balancing point, setting "fair but reasonable limits" and being "authoritative without being authoritarian." His Strict Father, on the other hand, lives by Lewis Carroll's advice to "Speak roughly to your little boy, and beat him when he sneezes." According to Lakoff, the ideal parent in the conservative mindset loves and cares only for those of his children "who measure up," and believes that "affection is important, either as a reward for obedience or to prevent alienation through a show of love despite painful punishment." Lakoff provides no evidence from linguistics or from surveys to show that this ludicrous ogre is the prototype of fatherhood in any common American conception of the family.

This put-up job is typical of Whose Freedom? While Lakoff ostensibly offers a scholarly analysis of political thought, he can't stop himself from drawing horns on the conservative portrait and a halo on the progressive one. Nowhere is this more egregious than in his claim that conservatives think in terms of direct rather than systemic causation. Lakoff seems unaware that conservatives have been making exactly this accusation against progressives for centuries.

Laissez-faire economics, from Adam Smith to contemporary libertarians, is explicitly motivated by the systemic benefits of the market (remember the metaphor of "the hidden hand"?). Lakoff strikingly misunderstands his enemies here, repeatedly attributing to them the belief that capitalism is a system of moral reckoning, designed to reward the industrious with prosperity and to punish the indolent with poverty. In fact the theory behind free markets is that prices are a form of information about supply and demand that can be rapidly propagated through a huge decentralized network of buyers and sellers, giving rise to a distributed intelligence that allocates resources more efficiently than any central planner could hope to do. Whatever distribution of wealth results is an unplanned by-product, and in some conceptions, not appropriate for moralization one way or another. It is emphatically not, as Lakoff supposes (in a direct-causation mindset) a moral system for doling out just deserts.

Likewise, cultural conservatives, from Edward Burke to David Brooks, play up the systemic benefits of cultural traditions in bestowing unspoken standards of stability and decency on our social life. The "broken windows" theory of crime reduction is an obvious contemporary example. And both kinds of conservatives gleefully point to the direct remedies for social problems favored by progressives ("war on poverty" programs, strict emission limits to fix pollution, busing to negate educational inequality), and call attention to their unanticipated systemic consequences, such as perverse incentives and self-perpetuating bureaucratic fiefdoms.

None of this means that the conservative positions are unassailable. But it takes considerable ignorance, indeed chutzpa, for Lakoff to boast that only a progressive such as him can even understand the difference between systemic and direct causation.

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In analyzing the concept of freedom itself, Lakoff again makes little use of previous analyses. Freedom comes in two flavors. Negative freedom ("freedom from") is the right of people to act as they please without being coerced by others. It obviously must be subject to the limitation that "your freedom to swing your arms ends where my nose begins." Just as obviously, freedom sometimes must be traded off against other social goods, such as economic equality, since even in a perfectly fair and free society, some people may end up richer than others through talent, effort, or luck.

Positive freedom ("freedom to") is the right of people to the prerequisites that enable them to act as they please, such as food, health, and education. The concept far more problematic than negative freedom, because human wants are infinite, and because many of them can only be satisfied through the efforts of other humans. The idea that people have a right to paid vacations, central heating, and a college education, for example, would have been unthinkable throughout most of human history. (And what about air-conditioning, or orthodontics, or high-speed internet access?) Also, my freedom to have my teeth fixed impinges on my dentist's freedom to sit at home and read the paper. Positive freedom, therefore, requires an agreed-upon floor for the worst-off in a society with a given level of affluence, and presupposes an economic arrangement that gives providers an incentive to benefit recipients without being forced to at gunpoint. For these reasons, many political thinkers (such as Isaiah Berlin) are suspicious of the very idea.

Because freedom must be traded off against other social goods (such as economic equality and social cohesion), political systems can be lined up in where they locate the best compromise, ranging from anarchism to libertarianism to socialism to totalitarianism. For better or worse, American political sentiments tend to veer in the libertarian direction compared with other modern democracies. The tilt goes back to the Founders, who were obsessed with limiting government power but not terribly mindful of what happens to those who end up in the lower socioeconomic strata.

And this brings us to Bush's invocation of freedom. I suspect it is futile to find a common ideology beneath his coalition of Christian fundamentalists, cultural conservatives, foreign interventionists, and economic libertarians, just as it would be to find the common denominator of the two Georges--McGovern and Wallace--in the Democratic Party of the 1960s and early 1970s. And there is no small irony in casting Dubya as a rigorous philosopher and a wizard with the language. But there do seem to be some discernible themes in his rhetoric of freedom.

Bush has capitalized on the concept of freedom in two ways. He has preserved the perception that Republicans are more economically libertarian than Democrats, and he has waged war against a foreign movement with an unmistakable totalitarian ideology. This still leaves his opponents with plenty of ammunition, such as his hypocritical protectionism and expansion of government, and his delusion that liberal democracy can easily be imposed on Arab societies. But his invocation of "freedom" has a semblance of coherence, and, like it or not, resonance with many voters.

The same cannot be said for Lakoff's conception. "What I am calling progressive freedom," he writes, "is simply freedom in the American tradition--the understanding of freedom that I grew up with and have always loved about my country." Tellingly, this equation fails to acknowledge the possibility that Lakoff's preferences and the American tradition may not be the same thing. His understanding is pure positive freedom (acknowledging none of its problems), and consists of appending the words "Freedom to" in front every item in a Berkeley-leftist wish list: freedom to live in a country with affirmative action, "ethical businesses," speech codes, not too many rich people, and pay in proportion to the contributions to society. The list runs from the very specific, like "The freedom to eat food that is pesticide free, hormone free, antibiotic free, free of genetically modified ingredients, healthy, and uncontaminated," to the very general, namely "the freedom to live in a country and a community governed by the traditional progressive values of empathy and responsibility."

Lakoff boasts, "You give me a progressive issue, and I'll tell you how it comes down to a matter of freedom"--oblivious to the fact that he has just gutted the concept of freedom of all content. Actually, it's worse than that, because many of Lakoff's "freedoms" are demands that society conform to his personal vision of the good (right down to the ingredients of food), and thus are barely distinguishable from totalitarianism. How would he implement "pay in proportion to contributions to society through work"--will a commissar decide that an opera singer deserves higher pay than a country singer, or that a seller of pork rinds should earn less than a seller of tiramisu? And his "freedom not to be harmed by hurtful language" is another name for the unlimited censorship of political speech. No doubt slaveholders found the speech of abolitionists to be "hurtful."

Probably not since The Greening of America has there been a manifesto with as much faith that the country's problems can be solved by the purity of the moral vision of the 1960s. Whose Freedom? shows no sign of the empirical lessons of the past three decades, such as the economic and humanitarian disaster of massively planned economies, or the impending failure of social insurance programs that ignore demographic arithmetic. He is contemptuous of the idea that social policy requires thinking in terms of tradeoffs. His policy on terrorism is "We do not defend our freedoms by giving up our freedoms"; his response to pollution is to endorse the statement "You are not morally free to pollute." One doesn't have to be a Republican to see this as jejune nonsense. Most of us are happy to give up our freedom to carry boxcutters on airplanes, and as the progressive economist Robert Frank has put it (alluding to the costs of cleanups), "There is an optimal amount of pollution in the environment, just as there is an optimal amount of dirt in your house."

What about the conservative conception of freedom? Here Snidely Whiplash pauses long enough from beating his children to explain it to us. As transmitted by Lakoff, the conservative conception includes "The freedom to hunt--regardless of whether I am hunting an endangered species." It acknowledges the need for "a free press, because business depends on many kinds of accurate information." Religious freedom implies "the freedom ... to put the Ten Commandments in every courthouse." Conservatives get their morality from strict obedience to their Protestant ministers, and this morality includes the belief that "pursuing self-interest is being moral," that abortion should be illegal because a pregnant daughter has acted immorally and should be punished by having to bear the child, that "everyone who is poor just hasn't had the discipline to use the free market to be prosperous," including "people impoverished by disaster, who, if they had been disciplined enough, would be okay and who have only themselves to blame if they're not."

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The problem with this burlesque is not that its targets don't deserve criticism. It's that it will backfire with all of its potential audiences. Any of his Lakoff's llies on the left who think that their opponents are such imbeciles will have their clocks cleaned in their first debate with a Young Republican. The book will be red meat for his foes on the right, who can hold up his distortions as proof of liberals' insularity and incomprehension. And the people in the center that he really wants to reach will be turned off by his relentless self-congratulation, his unconcealed condescension, and his shameless caricaturing of beliefs with which they might have a modicum of sympathy.

Worst of all, by delineating such a narrow ideological province as "progressivism", Lakoff is ceding vast swaths of territory to the other side. If you think that recent history has taught us anything that requires amending orthodox 1960s liberalism, if you think that free markets and free trade bring any economic benefits at all (while agreeing that they have side effects that must be mitigated), if you think that democratic governance requires finding optimal tradeoffs in dilemmas like pollution, terrorism, crime, taxes, and welfare--then you are a "conservative." It's surprising that Lakoff isn't a hero to more Republicans.

There surely is no shortage of things to criticize in the current administration. Corrupt, mendacious, incompetent, autocratic, reckless, hostile to science, and pathologically short-sighted, it has even disenchanted many conservatives. But it is not clear what is to be gained by analyzing these vices as the desired outcome of some coherent political philosophy, especially if it entails the implausible buffoon sketched by Lakoff. Nor does it seem profitable for the Democrats to brand themselves as the party that loves lawyers, taxes, and government regulation on principle, and that doesn't believe in free markets or individual discipline. Lakoff's faith in the power of euphemism to make these positions palatable to American voters is not justified by current cognitive science or brain science, nor would I advise any politician to publicly abandon traditional reason and logic for Lakoff's "higher rationality."

In a monologue last week, Jay Leno said, "The latest polls have come out and President Bush's approval ratings have dropped another 3 percent. In fact, he's so unpopular that the Democrats are going to have to work really, really hard to screw up this election." If they take the ideas in Whose Freedom? seriously, they just might succeed.

LAKOFF RESPONDS

A Response to Steven Pinker's Review of Whose Freedom? in The New Republic (https://ssl.tnr.com/p/docsub.mhtml?i=20061009&s=pinker100906)

For a quarter of a century, Steven Pinker and I have been on opposite sides of major intellectual and scientific divide concerning the nature of language and the mind. Until this review, the divide was confined to the academic world.

But recently the issue of the nature of mind and language has come into politics in a big way. We can no longer conduct 21st century politics with a 17th century understanding of the mind. The political issues in this country and the world are just too important.

Pinker, a respected professor at Harvard, has been the most articulate spokesman for the old theory. In language, it is Noam Chomsky's claim that language consists in (as Pinker puts it) "an autonomous module of syntactic rules." What this means is that language is claimed to be just a matter of abstract symbols, having nothing to do with what the symbols mean, how they are used to communicate, how the brain processes thought and language, or any aspect of human experience, cultural or personal.

I have been on the other side, providing evidence over many years that all of those considerations enter into language, and recent evidence from the cognitive and neural sciences indicates that language involves bringing all these capacities together. The old view is losing ground as more is learned.

In thinking, the old view comes originally from Descartes' 17th Century rationalism, was formalized by Bertrand Russell and Gottlob Frege around the turn of the 20th Century, and revived by Chomsky in the 1950's. In that view, thought is a matter of (as Pinker puts it) "old-fashioned ... universal disembodied reason." Here too, reason is seen as the manipulation of meaningless symbols, as in symbolic logic.

The new view is that reason is embodied in a nontrivial way. The brain gives rise to thought in the form of conceptual frames, image-schemas, prototypes, conceptual metaphors, and conceptual blends. The process of thinking is not algorithmic symbol manipulation, but rather neural computation, using brain mechanisms. Jerome Feldman's recent MIT Press book, From Molecules to Metaphors, discusses such mechanisms.

Contrary to Descartes, reason uses these mechanisms, not formal logic. Reason is mostly unconscious, and as Antonio Damasio has written in Descartes' Error, rationality requires emotion.

The old view in economics is the rational actor model, where all economic actors are assumed to be acting according to formal logic, including probabilistic logic. Daniel Kahneman won the Nobel Prize in economics for his work with Amos Tversky showing that real people do economic reasoning using frames, prototypes, and metaphors rather than classical logics.

These questions matter in progressive politics, because many progressives were brought up with the old 17th Century rationalist view of reason that says that, if you just tell people the facts, they will reason to the right conclusion -- since reason is universal. We know from recent elections that this is just false. "Old-fashioned ... universal disembodied reason" also claims that everyone reasons the same way, that differences in world-view don't matter. But anybody tuning in to contemporary talk shows will notice that not everybody reasons the same way and that world-view does matter.

There is another scientific divide that Pinker and I are opposite sides of. Pinker interprets Darwin in a way reminiscent of social Darwinists. He uses the metaphor of survival as a matter of seeking and finding "evolutionary advantage." For him, evolution is a matter of a competition for genetic advantage. He has become one of the principal spokesmen for a form of evolutionary psychology that claims that there are present genetic differences between men and women that stem from prehistoric differences in gender roles. This led him to support Lawrence Summer's suggestion that there are fewer women than men in the sciences because of genetic differences.

Luckily, this unfortunate metaphorical interpretation of Darwin has few supporters, either in the academic world or elsewhere.

This divide matters because my cognitive analysis, in Moral Politics, of conservative and progressive ideologies in terms of a nation-as-family metaphor is inconsistent with his version of evolutionary psychology. The seriousness of present-day politics in America makes these issues more than a merely academic ivory-tower matter. If I -- and other neuroscientists, cognitive scientists, and cognitive linguists -- are right, then Pinker is wrong, and vice versa. Pinker is right for raising the issues and bringing these academic research questions into the public eye.

Unfortunately, what passes for a review of my book, Whose Freedom?, is actually a vituperative and underhanded attack. You might never guess from the review what the book is about. It is about the fact that freedom is a contested concept, a concept that people necessarily have different versions of, depending on their values. The book is an account of how conservative and progressive ideologies extend a limited common view of freedom in opposite directions to yield two opposed versions of the "same" concept.

The review is based on two rhetorical strategies:

* First, claim that I say the opposite of what I really say. Point out that that is ridiculous. Then ridicule me for saying such a thing. Pinker uses the tactic over and over.
* Second, assume that his old guard theory is obviously right and anything else is radical and crazy. He uses the second strategy with his politics as well as his theory of mind.

Here are some examples.

Pinker represents the research results on conceptual metaphor as follows: "Conceptual metaphor, according to Lakoff, shows that all thought is based on unconscious physical metaphors ..." I have actually argued the opposite.

* Chapter 12 of Metaphors We Live By discussed the non-metaphorical grounding of conceptual systems.
* Chapter 2 of More Than Cool Reason begins with a section on "What is not metaphorical."
* Women, Fire, and Dangerous Things goes through 373 pages of non-metaphorical conceptual analysis before bringing up examples of metaphorical thought.
* Mark Johnson and myself in Philosophy in the Flesh (see chapter 3) survey the basic mechanisms of thought, beginning with the non-metaphorical ones, e.g., image-schemas, conceptual frames (sometimes called simply "schemas" in psychology), and various kinds of prototype structures.

Metaphorical thought is based on these extensive and absolutely crucial aspects of non-metaphorical thought. The system of metaphorical thought is extensive, as these cognitive science books show in great detail. Results from other branches of cognitive science demonstrating the reality of unconscious conceptual metaphor are listed in chapter 6 of Philosophy in the Flesh.

Having claimed falsely that I believe that all thought is metaphorical, Pinker then chides me by taking the position I have actually advocated: "Thinking cannot trade in metaphors directly." Just as I have not only said, but have argued empirically.

Pinker even gets the research in his own field of psychology wrong. "Laboratory experiments show that people don't think about the underlying image when understanding a familiar metaphor, only when they are faced with a new one." But experiments show exactly the opposite, as Ray Gibbs at UC Santa Cruz and Lera Boroditsky at Stanford (whose work has won her an NSF Career Award) have dramatically shown. For details, see Gibbs, R., The Poetics of Mind: Figurative Thought, Language, and Understanding. New York: Cambridge University Press. 1994. Gibbs, R., and Steen, G. (Eds.), Metaphor in Cognitive Linguistics , Amsterdam: John Benjamins, 1999. Katz, A.; Cacciari, C.; Gibbs, R.; and Turner, M. Figurative Language and Thought, New York: Oxford University Press, 1998. Boroditsky, L. (2000). Metaphoric Structuring: Understanding time through spatial metaphors. Cognition, 75(1), 1-28

In addition, Pinker misunderstands the most basic result in contemporary metaphor research: Metaphor is a matter of thought, not just language. The same words can be instances of different conceptual metaphors. To take a familiar example: It's all downhill from here can mean either (1) things will get progressively worse, based on the Good Is Up, Bad Is Down metaphor; or (2) things will be easier from now on, based on the metaphor in which Action is Understood as Motion (as in things are moving right along) and Easy Action is understood in terms of easy (i.e., downhill) motion. The literature in the field is filled with such examples.

One of my persistent themes is that facts are crucial, and that the right system of frames is often required in order to make sense of facts. With a system of frames that is inconsistent with the facts, the frames (which are realized in the brain) will stay in place and the facts will be ignored. That is why framing to reveal truth is so important. Here is what I say in Don't Think of an Elephant! (pp. 109-110):

"Facts are all-important. They are crucial. But they must be framed appropriately if they are to be an effective part of public discourse. We have to know what a fact has to do with moral principles and political principles. We have to frame those facts as effectively and honestly as we can. And honest framing of the facts will entail other frames that can be checked with other facts."

In short, I'm a realist, both about how the mind works and how the world works. Given that the mind works by frames and metaphors, the challenge is to use such a mind to accurately characterize how the world works. That is what "reframing" is about -- correcting framing that distorts truths and finding framing that allows truth to be seen.

But Pinker claims that I say the opposite, that rather than being a realist, he says I am a cognitive relativist: "All this belies Lakoff's cognitive relativism, in which mathematics, science, and philosophy are beauty contests between rival frames rather than attempts to characterize the nature of reality. It undermines his tips in the political arena as well. Lakoff tells progressives not to engage conservatives on their own terms, not to present facts or appeal to the truth, and not to pay attention to polls. Instead, they should try to pound new frames and metaphors into voters' heads. Don't worry that this is just spin or propaganda..."

Here is what I actually say about spin and propaganda (Don't Think of an Elephant, pp. 100-101):

"Spin is the manipulative use of a frame. Spin is used when something embarrassing has happened or has been said, and it's an attempt to put an innocent frame on it--that is, to make the embarrassing occurrence sound normal or good.

Propaganda is another manipulative use of framing. Propaganda is an attempt to get the public to adopt a frame that is not true and is known not to be true, for the purpose of gaining or maintaining political control.

The reframing I am suggesting is neither spin nor propaganda. Progressives need to learn to communicate using frames that they really believe, frames that express what their moral views really are. I strongly recommend against any deceptive framing."

Here again Pinker represents me as saying the opposite of what I actually say.

One of the findings of cognitive science that is most important for politics is that frames are mental structures that can be either associated with words (the surface frames) or that structure higher-level organizations of knowledge. The surface frames only stick easily when they fit into higher structures, such as the strict father /nurturant parent worldviews that I discuss in great detail in Moral Politics and elsewhere. Here's what I (and my colleagues and the Rockridge Institute) say in Thinking Points:

"Surface frames are associated with phrases like "war on terror" that both activate and depend critically on deep frames. These are the most basic frames that constitute a moral worldview or a political philosophy. Deep frames define one's overall "common sense." Without deep frames there is nothing for surface frames to hang onto. Slogans do not make sense without the appropriate deep frames in place." (p. 29)

The same basic point is made in my other books applying cognitive science to politics. Again, Pinker claims that I say the opposite. "Cognitive science has not shown that people absorb frames through sheer repetition. On the contrary, information is retained when it fits into a person's greater understanding of the subject matter." But that is exactly what I said! The deep frames characterize the "greater understanding of the subject matter;" the surface frames can be "retained" only when they fit the deep frames.

I regularly talk about the fact that Americans typically have both strict and nurturant models in their brains. For example, here is what I say on p. 70 of Whose Freedom?, "Finally and most important, just about every American has both models engrained in his or her brain ..." Don't Think of an Elephant! has a whole chapter (chapter 10) based on this phenomenon. Thinking Points also has a whole chapter on this phenomenon, called "Biconceptualism." Here is what Pinker says, "Nor is the claim that people are locked into a single frame anywhere to be found in cognitive linguistics, which emphasizes that people can nimbly switch among the many framing made available by language." Not everybody is all that nimble when it comes to conservative versus progressive worldviews, but many people can shift back and forth in a particular area of life -- or an election-- as I discuss.

In Whose Freedom? I discuss the difference between freedom from and freedom to (p. 30). Then, throughout the book, I show that both the progressive and conservative versions of freedom use both freedom from and freedom to. For example, progressives focus on freedom from want and fear, and well as from government spying on citizens and interfering with family medical decisions, and also freedom of access to opportunity and fulfillment in life (e.g., education and health care). Conservatives are concerned with freedom from government interference in the market (e.g., via regulation) and they are concerned with freedom to use their property any way they want. In short, the old Isaiah Berlin claims about the distinction do not hold up.

Pinker acts as if I don't discuss the distinction: "Lakoff again makes little use of previous analyses. Freedom comes in two flavors." And then he acts as if he is informing me of freedom from and freedom to, when I have discussed both throughout the book. Even worse, he gets it wrong. He gives the old-fashioned claims that just don't work. This becomes clear all through the book if you actually read it and pay attention.

In another case, Chapter 7 of Whose Freedom? discusses direct versus systemic causation. On the first page of the chapter, I say, "It is surely not the case that conservatives are simpleminded and cannot think in terms of complex systems. Indeed, conservative strategists consistently outdo progressive strategists when I comes to long term overall strategic initiatives." Pinker's version: "It takes considerable ignorance, indeed chutzpah, to boast that only a progressive such as himself can understand the difference between systemic and direct causation." The opposite of what I say.

The results coming out of neuroscience and the cognitive sciences show that, far from there being "old-fashioned disembodied universal reason," people really reason using frames, prototypes, image-schemas, and metaphors -- and bring emotion into the mix as an inherent part of rationality. All of these mechanisms of thought are embodied -- resulting from the nature of brain structure and neural computation on the one hand, and embodied experience on the other. They lie outside of the mechanisms of formal logic, which is the basis of the contemporary version of 17th Century rationalist thought.

What is one to do in the face of this reality? In Whose Freedom?, I argue (p. 257) for a "higher rationality," a mode of thought that takes into account the understanding of the view of mind that comes from cognitive science and neuroscience -- a rationality that talks about frame-based and metaphorical thought explicitly and discusses their effects, especially in politics. But this is only possible if the true nature of thought is widely understood, and that takes honest, open public discussion.

What is one to make of Pinker's "review"? Why would he repeatedly attribute to me the opposite of what I say? I can think of two explanations:

1. He is threatened and is being nasty and underhanded -- trying to survive by gaining competitive advantage any way he can.
2. He is thinking in terms of old frames that do not permit him to understand new ideas and facts that do not fit his frames. Since he can only understand what I am saying in terms of his old frames, he can only make sense of what I am saying as being nonsense -- the opposite of what I actually say. That is, since the facts of what I am saying don't fit his frames, his frames stay and the facts are adjusted to fit his frames.

I don't know Pinker well enough to know which is true, or whether there is some third explanation.

* * *

If you are a reader who wants to know what I have really said and what the overall evidence is, I direct you to the following books and to the long lists of references given there:

Nonpolitical books:

Metaphors We Live By (with Mark Johnson). Chicago: University of Chicago Press. 1980; Second edition, 2002.

Women, Fire and Dangerous Things: What Categories Reveal About the Mind. Chicago: University of Chicago Press. 1987.

More Than Cool Reason: A Field Guide to Poetic Metaphor (with Mark Turner). Chicago: University of Chicago Press, 1989.

Philosophy in the Flesh: The Embodied Mind and Its Challenge to Western Philosophy. (with Mark Johnson). New York: Basic Books. 1999.

Where Mathematics Comes From: How the Embodied Mind Brings Mathematics into Being. New York: Basic Books. 2000 (get the paperback edition).

Applications to politics:

Moral Politics. Chicago: University of Chicago Press. 1996. Second edition, 2003.

Don't Think of an Elephant! Know Your Values and Frame the Debate. White River Junction, VT: Chelsea Green. 2004.

Whose Freedom? The Battle Over America's Most Important Idea. New York: Farrar Strauss Giroux. 2006.

Thinking Points: Our American Vision and Values; A Progressive's Handbook (with the Rockridge Institute). New York: Farrar Strauss Giroux. 2006.

Sorry the list is so long, but a lot of researchers have been working out the new view. Getting informed is well worth the trouble. The issues are large, deep, and vital to the preservation of our democracy.

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As I have written so much about Lakoff before, I feel I should say something - anything - to defend him from the onslaught he's seen lately on Seed's scienceblogs here, here, here, here and here. What I think is important is to distinguish between several different things that Lakoff does. It…

> I get the sense his goal is to tell liberals
> how non-liberals t

No, he is interested in how everyone thinkgs. You are just seeing the side that helps you do the most "shocking" and "thrashing."

You also ignore what is the vast majority of the post: countering Pinker's mischaracterizations. Lakoff takes the time to do extensive citing of his positions. I know that 's not convenient for a lot of good "shocking" and "thrashing," but it does make a convincing argument. Not that it matters anymore.

You also ignore what is the vast majority of the post: countering Pinker's mischaracterizations. Lakoff takes the time to do extensive citing of his positions. I know that 's not convenient for a lot of good "shocking" and "thrashing," but it does make a convincing argument. Not that it matters anymore.

chris of mixing memory handles his 'argument.' it isn't a pretty thing, so i'm going to leave it to a professional. i take it you could follow all of lakoff's jargon? i couldn't, but i knew he was fronting when he cited kahneman and tversky.

For what it's worth, like both gentlemen, I am a self-described progressive. I have read two of Pinker's books (GG&S and The 3rd Chimpanzee) but none of Lakoff's work except a few of his articles about political strategy.

Perhaps this explains why I fail to follow Lakoff's claim that there is anything incompatible in Pinker's writings with the idea that people make regular use of metaphors. Yes, people even sometimes notice their metaphors are inexact -- in fact, this clash is the basis of many a joke. That doesn't mean metaphors explain or underly all of human thought, it seems both gentlemen agree.

Mr. Lakoff, however, seems unable to extend similar understanding to the 'old science' ideas that the brain manipulates symbols, and that it evolved from brains that didn't, without presuming that these are attempts to explain all of human thought. What other conclusion are we to draw from his derisive words about how 'old' and restrictive such ideas are? Pinker presents a good case in his books that evolutionary pressures may have contributed to our current cognitive abilities. He is also careful to note other areas where this explanation doesn't seem to fit the data.

I found Lakoff's distinction here to be unprocessable:

The process of thinking is not algorithmic symbol manipulation, but rather neural computation, using brain mechanisms.

Isn't it clear to anyone who considers the ideas that both are almost certainly involved? And why would Lakoff leave out the word 'solely' from the first clause if he wants to communicate that, like Pinker, he understands this?

It's a pity there are so many mistakes in Pinker's essay. Perhaps he dashed it off in a hurry.

By The Real Richa… (not verified) on 08 Oct 2006 #permalink

It's a pity there are so many mistakes in Pinker's essay. Perhaps he dashed it off in a hurry.

i got an original copy, not from TNR.

I respect Pinker but I do think Lakoff comes off better in this spat. Yet Lakoff generally makes this bizarre claim that no one before, well, Lakoff perceived a relation between language and perception, or that no scholar ever considered that logic had some relationship to biochemically-based thought processes. Russell himself suggested this, as does Wittgenstein; the behaviorists were not that far from that perspective. It is really sort of deception to claim all these abstract rationalists ignored the possible "embedding" of language and logic, when even early anal. philosohy such as Russell's hinted at that view, regardless of whether he used "frames" or not. But anal. philosophers were, given their positivistic roots, wary of making claims about "schema" or other non-perceivable mental events: Lakoff doesn't seem bothered by that lack of access to another's thoughts. Schemas are inferred--not proven; Lakoff routinely overlooks that basic problem of verifying psychological entities/concepts.

The main problem with Lakoff's metaphor theory is that its not falsifiable. How does one test the theory that we use metaphors to think? Its impossible, and it shares this characteristic with many other "associationist" theories about cognition. Yes, he does say that metaphor is embodied, but you'd have to be nuts (and a disembodied nut, at that) to say otherwise. What kind of "science" is this?

Also, I have yet to see anyone respond to Pinker's important and powerful rebuttal to Lakoff that progressive politics are inherently authoritarian, that socialism and its derivatives are bound, almost by physical law, to concentrate power in the hands of the few. Having met George Lakoff and many other progressives while at Berkeley, I can say that their righteousness led me to feel quite confident that if given the chance, Lakoff and his ilk would gladly take my freedom away to dictate to me how I should live my life. Whose freedom? If socialists take over, it won't belong to you anymore.

By Bradley Cooke (not verified) on 09 Oct 2006 #permalink

It's all frames, frames, frames with this Lakoff guy, it sounds like. If he had a hammer...

I must say that I think that Pinker is more clearly presenting his case. Lakoff's position fails logically and theoretically becausue it asserts that all is metaphor. This cannot be true given both linquistic and cognitive information we have compiled over the past century. Linquistically we cannot reduce all to metaphor. There is a vast quantity of research in the field of lonquitsice that cannot be reduced to metaphor. In addition, we cannot reduce all cognitive processing down to metaphor. Metaphor is not the basic unit of cognition or reasoning. The role of emotion while an important factor in how we process information is not a primal element of funtioning. Going a step further, it is more correct to hypothesize that metaphor is an emergent property of lower cognitive function.

The act of passing judgment on humans based upon a contrived construct like metaphors to me is the kiss of death for Lakoff. With the assertion Lakoff joins religious fanatics.

Grazie razib for providing easy access to Pinker's well delivered concussion on that charlatan, Lakoff. Robert Jensen has a similar blast on Counterpunch; "The limits of George Lakoff's politics" 8-14-06. I have been trying to understand the appreciative applause that Lakoff received when he preached his mentalistic strategy to my political friends here in N. California.
Phew, I am shocked that Robert Reich (according to Pinker)even entertains any respect for Lakoff's childish flatulence. As you surely know, Georgie is now wailing about the failure of the left to buy his ineffectual baloney.

The key argument made by Pinker is that Lakoff confuses
"freedom from" and "freedom to". Lakoff convincingly
argues that he does no such thing, and Pinker is left looking
as though he is just whining about "liberals". Does Pinker really mean to imply that Lakoff, and the stereotyped
"Berkeley" liberal, are all against markets for example, or
that Lakoff is for central planning of the economy? I don't
recall Lakoff saying any such thing in any of his books.
What is the point of Pinker claiming that he does?

On the other hand I see why Lakoff's style grates on people.
His writing *style* seems condescending, even when he
is bending over backwards to be fair. I also can't imagine
that Lakoff really thinks Pinker is just sticking to "old
frames". Pinker clearly (to me, at any rate) is being
nasty.

I'm a student of Lakoff's and I have a pretty decent understanding of Pinker's work as well. Here's the deal:

Pinker and Lakoff are pretty much the two big names in cognitive science at the moment, and they emerge from rival schools. Both are students of Noam Chomsky, who, in a nutshell, believes that language arises from an innate, inborn, transformational grammer and generative syntax. If you don't understand what this long string of pedantic nonsense means, don't worry. Just remember the terms "inborn and innate". It is where Pinker and Lakoff disagree.

Basically, Pinker's big theory is that language and behaviour arise directly from evolutionary adaptation to what is called the 'cognitive niche'; they are largely instinctual. This is called 'evolutionary psychology' and it implies a vast amount about why we have many kinds of behavior that seems self-evident, such as why we don't get the constant urge to run in dark rooms. He is also an advocate of the computational theory of mind, in which the mind works from some basic, innate rules and from their creates thought. This fits in very well with Chomsky's theory of innate grammer, mostly because it explains how it got there in the first place.

Lakoff, who dissented from Chomsky's views in the sixties, argues that rather than all of this being simply inborn, it is instead embodied in the brain through common experiential human activity, such as movement. The brain is a product of evolution, but behavior and language are learned through experience and cultural inheretance rather than being innately programed. One of these important cultural inheritances is inheretance of common metaphors, which is what most of Lakoff's political works focus on. These metaphors influence the way we reason about highly abstract concepts like freedom, and thus constitute the basis for Lakoff's theory of generative semantics, in which meaning becomes heavily informed by these embodied concepts and cultural metaphors.

That's a pretty quick and pretty messy explanation of both theories, but you can see why they don't like each other.

Basically, if one of these two is completely right, the other is mostly wrong, under both of the current views. If Lakoff is right, Pinker gets his evolved brain but without the psychology or computational model. If Pinker is right, Chomsky wins out and language must be innate. The funny thing is that both of these guys make some pretty engaging points on a number of issues, but niether school is willing to sit down and hash out their data to see what really explains what. They just kinda keep to themselves. Pinker makes some great points about the nature of emotion, where "emotion is evolution's executor", while Lakoff has great observations about the nature of reasoning, logic, and helps us explain the recent complications with the econimic and political science model of the rational actor. What we are really witnessing here is an academic battle for (excuse the ironic metaphor) dominance, not a serious discussion. Kinda sad, but immensely interesting from an outside persepective.

P.S. - just because that earlier comment about "Berkeley ilk" is rather unfair and insulting, I'll explain something about Lakoff's model. People can reason differently depending upon what kind of assumptions are initially assumed in any premise leading to a conclusion. Basic Philosophy 101. All Lakoff is saying is that due to the different assumptions made by the nature of these two culturally inspired metaphors, people will reason differently. Sometimes, people reason from both or other of these metaphors. That's the complication with politics, and it explains soviet communism if you think about it. Using a "strict father" line of reasoning in opperations to achieve "nurturant" ends in the form of communal living. His style comes off a little badly because he is trying really had to simplify his language in order to keep people from missing the point. I agree, sometimes it comes off bad. I think it's because Lakoff is a progressive, and while he tries to be fair of individuals, he is highly critical of the conservative model of government. However, he certainly doesnt support authoritiarianism by any means, rather it be for communistic or conservative fascist ends. His books are almost like internal conflicts of interest, but I think his points are extremely important. It's just that most of the concepts Lakoff tries to explain in simple, short sentences is highly complex. Close, careful reading is required, because this information is dense and often counterintuitive, since most of it happens intintaneously and unconsciously. Same with Pinker, you can't mistake him for a "social darwinian" just because he talks about evolution, which is an unfair critique of him that i hear pretty often.

Metaphor theory is easily falsifiable. There's a vast amount of literature on it. It just hasn't been falsified. Probably because it's correct. Just like evolution.