Physics and marketing don't seem to have much in common, but Dan Cobley is passionate about both. He brings these unlikely bedfellows together using Newton's second law, Heisenberg's uncertainty principle, the scientific method and the second law of thermodynamics to explain the fundamental theories of branding.
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Since lots of other people are posting their Worldcon progrm(me) schedules, I might as well share mine, too. Frankly, I find it a little baffling:
Kaffeeklatsch
Thursday 18:00 - 19:00, London Suite 5 (ExCeL)
Kay Kenyon, Chad Orzel