Zipcar Pulls Toyota Matrix from Its Fleets

If you live in a city, you're probably familiar with Zipcar. It's the car rental service that let's you rent by the half-hour, which is very useful if you don't own a car, and need one to run the occasional errand. Guess what comprises five percent of Zipcar's fleet:

Hello [Mike the Mad Biologist],

You may have seen it on the news already, but just in case, we wanted to let you know that Toyota has announced a recall on several of their vehicles due to an accelerator malfunction.

The 2009 and 2010 Toyota Matrix is the only vehicle in the Zipcar fleet affected by this recall, and makes up approximately 5% of our fleet.

The safety of our Zipsters is our top priority, so we're taking the following steps:

â¢Affected vehicles will not be available for reservation until the situation has been resolved.
â¢If you have an upcoming reservation for an impacted Toyota Matrix model, we will work to move you to a different Zipcar (and you will be compensated for any difference in rate).
â¢If you would prefer to cancel your reservation, all fees will be waived.

If you have questions about your upcoming reservation, please contact Member Services at 866.4ZIPCAR (866.494.7227) or email info@zipcar.com.

Thanks and sorry for any inconvenience the Toyota recall may have caused.

The team at Zipcar

I appreciate this, but I am not a fucking 'Zipster.' That would be like naming a $500 computer after feminine hygiene products. But nobody would be that stupid.

On a slightly more serious note, what are other car rental companies going to do? They won't be able to sell the used cars, that's for certain.