Baby Einstein videos don't do crap

I've been waiting for a long time for major press to finally come around and start telling people how Baby Einstein videos or listening to Mozart isn't going to make your baby into a genius. If you have a baby and are wondering whether a certain product will help your baby become smarter, there is a good rule to follow. If it's on TV it's not going to help and if it costs more than $10 it's not going to help either. I'm sure watching these videos are probably better than kids watching random flashing colors on a TV, but come on.

Here's a snippet of an article from USA Today (Which I'd normally make fun of as a trashy newspaper but hey - lots of people read it).

"While neural connections in babies' brains grow rapidly in the early years, adults can't make newborns smarter or more successful by having them listen to Beethoven or play with Einstein-inspired blocks," says Sara Mead, a senior policy analyst with Education Sector, a centrist Washington think tank.

That a baby's first three years are key for brain development is beyond dispute; scientists know that babies' brains change rapidly, growing and pruning synapses. But Mead says a few early childhood advocates have misinterpreted or misused research to suggest that if parents don't sufficiently stimulate children's brains before age 3, they'll do irreparable harm. There is no evidence that the first three years "are a singular window for growth that slams shut once children turn 3," Mead says.

She says researchers don't know enough about brain growth to say whether educational toys or lessons help: We are "far from knowing how to build a better brain."

But that hasn't stopped parents from spending billions on infant brain-building products. In 2005, the market was $2.5 billion, according to Fortune.

If you're interested in a good book about the whole making kids smarter schtick Einstein Never Used Flash Cards seems to cover the topic pretty well. (I only know this book by reputation - so no guarantees).

Here's a summary of that book from Publishers Weekly:

Authors and child psychologists Hirsh-Pasek, Golinkoff and Eyer join together to prove that training preschoolers with flash cards and attempting to hurry intellectual development doesn't pay off. In fact, the authors claim, kids who are pressured early on to join the academic rat race don't fair any better than children who are allowed to take their time. Alarmed by the current trend toward creating baby Einsteins, Hirsh-Pasek and Golinkoff urge parents to step back and practice the "Three R's: Reflect, Resist, and Recenter." Instead of pushing preschoolers into academically oriented programs that focus on early achievement, they suggest that children learn best through simple playtime, which enhances problem solving skills, attention span, social development and creativity. "Play is to early childhood as gas is to a car," say Hirsh-Pasek and Golinkoff, explaining that reciting and memorizing will produce "trained seals" rather than creative thinkers. Creativity and independent thinking, they argue, are true 21st-century skills; IQ and other test scores provide a narrow view of intelligence. The authors walk parents through much of the recent research on the way children learn, debunking such myths as the Mozart effect, and pointing out that much learning unravels naturally, programmed through centuries of evolution. Although the research-laden text is sometimes dense, parents will find a valuable message if they stick with the program, ultimately relieving themselves and their offspring of stress and creating a more balanced life.