In what was probably the worst idea since Crystal Pepsi, the corporate sponsored advertiblog has met an early and decisive end. The announcement was made this morning:
We have removed Food Frontiers from SB.
We apologize for what some of you viewed as a violation of your immense trust in ScienceBlogs. Although we (and many of you) believe strongly in the need to engage industry in pursuit of science-driven social change, this was clearly not the right way.
My hat's off to all the writer's at ScienceBlogs who put their principles ahead of their page hits. I guarantee you, however, that this type of ethical quandary will return. Since we are the pioneers of this new media landscape it makes small victories like this all the more important.