The Clocky Alarm Clock is an alarm clock designed to flee the scene when it wakes you up so that you have to go search for it to turn it off:
Clocky (patent pending) is an alarm clock that runs away and hides if you don't get out of bed on time. The alarm sounds, you press the snooze, and Clocky will roll off of the bedside table, jump to the floor, and wheel away, bumping mindlessly into objects until he finds a spot to rest. When the alarm sounds again, you must awaken to search for him. Clocky will find new spots everyday, kind of like a hide-and-seek game.
Clocky alarm clocks were designed to reinterpret the common alarm clock into something that is not stressful and obnoxious but amusing and a better fit between humans and technology.
I don't know what their interpretation of a "better fit" between humans and technology is, but if another person did that to me I would throw them out the window.
Also, check the link...the clock is furry...that is just too weird.
Ugh... Would be an absolute nightmare for me - I have a loft bed...