Pepsi's Gravitational Field

Currently doing the rounds on aggregator sites is this wonderful and bizarre marketing document supposedly produced by the Arnell Group during their recent redesign of the Pepsi brand. Check out the SCIENCE that's gone into this process:


Personally, I think it's probably a cheeky hoax at Pepsi's expense, but the best satire often becomes indistinguishable from the real thing.

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I doff my cap to you for getting the phrase "the real thing" in there. Amazing.

By Dr. Congo (not verified) on 10 Feb 2009 #permalink

"the real thing" - pun intended I assume!

By John Matthews (not verified) on 12 Feb 2009 #permalink

Its actually a very clever viral marketing campaign Pepsi are running. It works like this, pepsi 'leak' the document knowing that people will forward it on to others/ link to it, the end result being that millions of people spend a couple of minutes thinking about pepsi and the end result is they will buy pepsi.

Nintendo did something similar when Wii Fit was first released by planting on Youtube a video of a girl in a skimpy tshirt and underware dancing to the Wii. It was supposed shot by a guy of his girlfriend, it turns out the girl was a model and the 'guy' was a marketing exec working for nintendo......

Simply brilliant.

Read the document this morning and it seems very genuine. However, even if Pepsi are not responsible, who ever is has done them a massive favour!

If the document is proved genuine, would it be wise to ingest something manufactured by idiots?
Massive favour ?

I'm still thinking about why so many posters here and elsewhere consider Pepsi to be plural. Is the singular Pepsus?

By D. Newsome (not verified) on 26 Mar 2009 #permalink

Coke counter-ploy?

By D. Newsome (not verified) on 26 Mar 2009 #permalink