Ecoamerica rebranding strategy memo climate change framing nisbet ethics

At Seed, a Roundtable on Framing and Climate Change

nisbetmc | May 21, 2009

Hooked around the accidental release of a climate change "rebranding" memo by the firm EcoAmerica a few weeks back, Seed magazine runs today an interesting roundtable discussion on the good, the bad, and the ugly of applying framing research to communicating about climate change. I provide comments as one of six experts "who discuss the merits of framing climate change, the language that troubles them, and the inherent bias of any chosen word." Others include climate scientists Michael Mann and Gavin Schmidt, ecologist Ann Kinzig, political scientist Clark Miller and science writer Robert…