going green
sastyk | January 21, 2010A friend of mine, Colin Beavan (aka No Impact Man) once observed that cutting your energy usage should be as easy as rolling off a log - that as long as it is always easier to use more resources, and the path of least resistance heads towards taking the car or turning up the heat, we're destined to struggle. And he's right.
However, in another way, he may be wrong. While I agree with him that we can do a lot of things to make energy reduction a lot easier for people (think, using one really obvious example, how many people are simply afraid to ride their bikes in traffic, and who could be…