greenfield

Last May I heaved myself out of bed a little before 5am so I could undertake a mammoth 12 hour round trip to that pantheon of industrial decay, Rotherham. What did the home of Jive Bunny and the Chuckle Brothers have to entice me on such a journey? Why, only Science World 2011, Fisher Scientific's annual trade fair. And their keynote speaker for the day, the Baroness. No, not that Baroness. I'm talking about Professor Susan Greenfield, who has made something of a name for herself with her theories about the effects of the internet on the brain. Namely, that the pervasiveness of digital…