hogle zoo

AZA Annual Conference - Communicating Wildlife Conservation

User Image zooillogix | September 16, 2008
Basically this session is about making a media story out of a zoo or aquarium's conservation efforts. I'm making a story out of making a story. Challenging Media Myths About White Sharks Speaker: Karen Jeffries, Monterey Bay Aquarium The Monterey Bay Aquarium examined the possibility of exhibiting a great white shark in an effort to change perceptions of an animal most commonly associated with the movie Jaws. The husbandry challenges were formidable. Of the 37 previous attempts to exhibit a great white, all had died quickly, the oldest living only 16 days. The PR challenges were also…