Ida Google missing link hype media coverage Darwinius masillae
nisbetmc | May 20, 2009
Talk about "going broad" with a science communication strategy: If an open access journal article, a front page NY Times article, Good Morning America, and a two-hour History Channel documentary weren't enough, the "missing link" known as Ida now appears as today's logo at Google's search engine.
In the academic and professional fields of science communication, the story of Ida will be analyzed and debated for some time. At one level, as I explained yesterday, the innovative strategy and resources spent on popularizing this finding to a broader audience is exactly the type of method needed…