marketing
gregladen | December 27, 2012What about a picture of Charles Darwin burning in hell to teach kids about flames?
I don't think so. Although I personally am not like some of my fellow secularists in reacting viscerally to any and all stylistic or symbolic references to Judeo-Christian religious themes, I am aware that there are recognizable religious visual or literary elements which, if used as part of a teaching tool, can be easily construed as promotion of a religion. "Promotion" is not standing on a soap box preaching, or telling students that a particular religion is bad while another is good, or giving extra credit…
gregladen | November 25, 2011This is not a manual or even a how-to blog post, but rather, what I hope to be a few helpful suggestions that may or may not have already occurred to you. I was motivated to write this because of a series of recent events in which it became obvious that a lot of people, myself included in certain instances, were not managing some of the basic information linked to their on-line identity in the best way.
Let me give you a simple example, which happens to be the first one I came across in this recent series of encounters with eInefficiency. I was working with a group of people at a non-profit…
vlicata | August 30, 2010Wow! Either it's an odd coincidence, or the Latisse marketers are highly vigilant monetizers, because in less than 24 hours after I posted yesterday's rambling little piece about the eyelash wonder drug, a tasteful little ad for it showed up on the Scienceblogs homepage (cue spooky music now). Robot voice: "Oh yes, I will go buy Latisse now." I will try it on my cats, because I have always thought that cats with long eyelashes are wickedly beautiful.
But, Latisse, your ad says "ask your doctor about Latisse" -- I'm a bit disappointed. How could you pass up such a ripe possibility for pun…
thusspakezuska | May 15, 2009Hat tip to reader James Ramsey...
What do women really need in computer? Because, what with our vaginas and all, our computing needs are so, so different from those of men. Thank the goddess Dell is looking out for us, with its helpful marketing strategy that emphasizes "color schemes, cases and dieting tips". Oh my god, I can accessorize my laptop? I must have died and gone to heaven! Here's a "Tech Tip" from the Della site (isn't that so cute??? get it? Dell, the real site, is gendered "guy", while Della is for us girls. I mean, who would want to buy a laptop from a guy site, right…
zooillogix | September 16, 2008Basically this session is about making a media story out of a zoo or aquarium's conservation efforts. I'm making a story out of making a story.
Challenging Media Myths About White Sharks
Speaker: Karen Jeffries, Monterey Bay Aquarium
The Monterey Bay Aquarium examined the possibility of exhibiting a great white shark in an effort to change perceptions of an animal most commonly associated with the movie Jaws. The husbandry challenges were formidable. Of the 37 previous attempts to exhibit a great white, all had died quickly, the oldest living only 16 days.
The PR challenges were also…