redesign

Today the Big Daddy of bad science journalism, Ben Goldacre, received the advance new-look copies of his fantastically brilliant book, Bad Science. He didn't take well to having his picture in it, either because he is so modest he gets flustered by these things, or because he is in reality several different people engaged in an elaborate ruse the meaning of which we cannot fathom. Anyway, all his harping inspired me demonstrate just how bad the Bad Science cover redesign could have been. His publishers may, for example, have tried to boost female readership by breaking into the misery-lit…